EMEA Webinar: Optimizing Your WebsiteContent for AI Search
Exclusive survey insights and proven tactics to adapt your SEO for AI search success in 2026
This session goes live on Tuesday, February 10, 2026 at 2:00 PM GMT. Save your spot now and start the year with the AI search strategies you need to stay ahead!
Description
AI has fundamentally changed search. Google has infused AI into core features across the results page, from AI Overviews to enhanced "People also ask" and beyond. Platforms like ChatGPT search continue to grow their user base. Marketers who ignore these shifts risk falling behind.
But here's what we've learned: success in this new landscape doesn't require juggling separate strategies for every platform. The teams seeing the best results are those building unified approaches—adapting their SEO practices for an AI-infused world while recognizing that organic search remains the predominant revenue driver.
Join us for an informative webinar where we'll dive into:
- Exclusive survey data on how SEO professionals are evolving their approach for 2026
- Insights into what's changed—and what still works—in AI-infused search
- Actionable strategies for adapting your SEO efforts without fragmenting your focus
- Kick off the new year with expert tips, exclusive data, and the latest tactics to position your brand for success.
What You'll Learn:
- How leading SEO teams are evolving their strategies for AI-infused search
- What's changed and how to adapt without building separate playbooks
- How BrightEdge equips you to optimize once and win everywhere
Featured Speakers:
APAC Webinar: 2026 SEO Kickoff – Planning Your SEO Strategy for AI Search
Exclusive survey insights and proven tactics to adapt your SEO for AI search success in 2026
This session goes live on Thursday, February 19, 2026 at 1:00 PM AEDT. Save your spot now and start the year with the AI search strategies you need to stay ahead!
Description
AI has fundamentally changed search. Google has infused AI into core features across the results page, from AI Overviews to enhanced "People also ask" and beyond. Platforms like ChatGPT search continue to grow their user base. Marketers who ignore these shifts risk falling behind.
But here's what we've learned: success in this new landscape doesn't require juggling separate strategies for every platform. The teams seeing the best results are those building unified approaches—adapting their SEO practices for an AI-infused world while recognizing that organic search remains the predominant revenue driver.
Join us for an informative webinar where we'll dive into:
- Exclusive survey data on how SEO professionals are evolving their approach for 2026
- Insights into what's changed—and what still works—in AI-infused search
- Actionable strategies for adapting your SEO efforts without fragmenting your focus
- Kick off the new year with expert tips, exclusive data, and the latest tactics to position your brand for success.
What You'll Learn:
- How leading SEO teams are evolving their strategies for AI-infused search
- What's changed and how to adapt without building separate playbooks
- How BrightEdge equips you to optimize once and win everywhere
Featured Speakers:
APAC Webinar: 2026 SEO Kickoff – Planning Your SEO Strategy for AI Search
2026 SEO Kickoff: Planning Your SEO Strategy for AI Search
Exclusive 2026 survey insights and proven tactics to adapt your SEO for AI search success
This webinar originally aired on January 28, 2026. Watch the full recording to learn how marketers are preparing for AI-infused search in 2026.
AI has fundamentally changed how search works, but it has not replaced SEO.
From Google AI Overviews and expanded “People also ask” experiences to the rapid adoption of ChatGPT and generative search platforms, marketers are navigating a more complex visibility landscape than ever before. The risk is not AI itself. The real risk is reacting with fragmented strategies that dilute focus and performance.
In this on-demand webinar, BrightEdge experts break down what is actually changing in search, what continues to drive results, and how leading teams are adapting their SEO strategies for an AI-infused future without rebuilding everything from scratch.
What you’ll learn:
- What the latest BrightEdge survey data reveals about how SEO teams are planning for 2026
- Which SEO fundamentals still drive performance and what’s changed
- How BrightEdge enables a unified approach to SEO and AI search optimization across platforms
Why watch:
- Gain clarity in a rapidly changing search landscape without chasing every new platform or tactic
- Validate your SEO strategy with real-world data and examples from teams navigating AI-infused search today
- Save time and resources by learning how leading marketers avoid fragmented approaches to AI optimization
- Proven value: Rated 4 out of 5 for overall satisfaction and relevance, with 562 marketers attending live
Featured Speakers:
2026 SEO Kickoff: Planning Your SEO Strategy for AI Search
AI Search in 2025: Review what we predicted and what's coming next
Reflect on 2025's biggest AI search transformations, validate our predictions, and discover insights for what's coming in 2026
This webinar originally aired on December 10, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.
Description
2025 was a remarkable year for innovation. We saw major advancements in AI-powered search—from Google's new AI mode to updated ChatGPT models and even next-generation browsers from Perplexity and OpenAI. Meanwhile, classic search wasn't standing still. Multiple algorithms and spam updates, along with new SERP features, kept SEO teams adapting in real time.
In December 2024, we made a series of predictions about where search was heading in 2025. In this session, we look back at those forecasts and break down what we nailed, where we were close, and where we missed the mark. Then we share fresh predictions for 2026, grounded in real BrightEdge data and the shifts we're seeing across the market.
Why Watch:
- Joined live by 500+ SEO leaders
- Rated 4.37/5 for overall satisfaction and 4.2/5 for relevance
- This session is the perfect way to review the year and get ahead of what's coming next.
What You'll Learn:
- What milestones truly shaped innovation in 2025
- Which changes had the biggest impact on search
- What to expect in 2026 with data-driven insights from BrightEdge
Featured Speakers:
AI Search in 2025: Review what we predicted and what's coming next
Key Strategies for Planning for an AI-Powered Search Landscape in 2026
AI Overviews are reshaping discovery—learn 2026 strategies from BrightEdge and DLA Piper, and see how AI Catalyst lets teams optimize once and win everywhere.
This webinar originally aired on November 12, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.
AI Overviews and AI‑powered engines are changing how people discover, evaluate, and engage with organizations online—and they're doing it faster than traditional playbooks can adapt. This session unpacks what's shifting, how peers are preparing, and how to build trusted, measurable visibility as SEO becomes multi‑engine and AI‑driven.
What you'll learn:
- How AI Overviews are reshaping discovery and engagement—and where this is heading in 2026.
- How BrightEdge AI Catalyst helps large organizations quantify AI channels alongside classic search and turn insights into requirements.
- A real‑world look at DLA Piper's audit and prioritization approach across 18K+ pages in a highly regulated, expertise‑driven industry.
Why watch
- Rated 4.37/5 for relevance by attendees, practical, and immediately useful guidance for 2026 planning.
- Learn which KPIs to elevate intent‑based engagement, visibility in AI answers, prompt‑level insights, and channel‑level comparisons across AI engines.
- Steal DLA Piper's playbook: structure content into standalone passages, use schema at scale, and other practical tips.
Featured Speakers:
Key Strategies for Planning for an AI-Powered Search Landscape in 2026
AI is transforming search—but what does that mean for your SEO strategy?
While AI reshapes the search landscape, digital marketing teams face critical questions: Do traditional SEO tactics still matter? What are top performers prioritizing? And where are they innovating?
This webinar originally aired on November 4, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.
While AI reshapes the search landscape, digital marketing teams face critical questions: Do traditional SEO tactics still matter? What are top performers prioritizing? And where are they innovating?
This on-demand webinar reveals what's actually working in today's evolving search environment.
What You'll Learn
How the most successful websites have adapted their strategies for both traditional and AI-powered search over recent years.
Which SEO tactics are losing relevance and where digital leaders are investing more resources.
Concrete steps to prepare your strategy for the future of search—both classic and AI-driven.
Mark Mitchell, Vice President, EMEA BrightEdge, delivers key analytics showing how AI Search is transforming data.
Why Watch
Attendees rated this webinar 4.5 out of 5, praising the actionable insights and industry trends revealed.
- Get a clear plan to navigate AI-driven search while strengthening the SEO fundamentals that still drive performance.
- Learn the content and data structures that surface in AI experiences without sacrificing traditional rankings.
- Turn insights into action faster with connected analytics, and practical tactics that lift visibility.
Featured Speakers:
While AI reshapes the search landscape, digital marketing teams face critical questions: Do traditional SEO tactics still matter? What are top performers prioritizing? And where are they innovating?
Cracking the AI Search Code: Enterprise’s Playbook for APAC Growth
AI is reshaping how consumers discover brands across APAC. From Google AI Overviews to generative search, marketers must evolve fast to capture demand and stay visible.
This webinar originally aired on October 15, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.
Watch On-Demand: Cracking the AI Search Code: Enterprise's Playbook for APAC Growth
AI is reshaping how consumers discover brands across APAC. From Google AI Overviews to generative search, marketers must evolve fast to capture demand and stay visible.
This on-demand webinar reveals the proven Spot–Analyze–Act framework that leading APAC teams use to navigate AI-powered search and drive growth.
What You'll Learn
· Emerging AI search trends and customer intents
· Understanding which queries drive traffic and conversions across markets
· How BrigthEdge optimizes for both traditional and AI-enhanced search results
Lara Yu, SEO Lead, Manulife, shares real-world insights from her team's journey adapting to AI search within financial services.
Violet Lee, Customer Success, APAC BrightEdge, delivers key analytics showing how AI Search is transforming data.
Why Watch?
Attendees rated this webinar 4.5 out of 5, praising the actionable insights and practical framework.
· Experience a real enterprise AI Search strategy in use
· Gain key tactics like intent-aware content creation and schema optimization
· Walk away with practical steps to future-proof your search visibility
Featured Speakers:
Cracking the AI Search Code: Enterprise’s Playbook for APAC Growth
AI is Transforming Search—What Does That Mean for Your SEO Strategy?
Discover how AI is reshaping search and redefining SEO success. Learn what top performers are doing to stay ahead in 2025 and beyond.
This webinar originally aired on October 8, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.
AI is reshaping the search landscape, and digital marketing teams face tough questions:
Do traditional SEO tactics still matter?
What are top performers prioritizing?
Where are they innovating?
More than 1,000 marketers joined live to hear BrightEdge share exclusive insights from tracking tens of millions of searches and results. Attendees rated the session 4.2/5 for satisfaction and 4.3/5 for relevance, with over half saying the most valuable part was tactical SEO guidance they could apply immediately.
What You'll Learn
How top-performing websites have adapted for both traditional and AI-powered search
Which SEO tactics are losing relevance — and where leaders are investing more
Practical steps to future-proof your strategy in a world of AI and classic search
Why Watch
This session goes beyond theory. You'll get:
Data-backed insights from BrightEdge research and live poll results
Real-world SEO tactics — the #1 thing attendees found most valuable
Actionable next steps you can put in place today
Featured Speakers:
AI is Transforming Search What Does That Mean for Your SEO Strategy?
AI isn't new—but what's happening now is different.
Google's AI Overviews and immersive AI Mode are reshaping search at scale. At the same time, new engines like ChatGPT, Claude, and Perplexity are accelerating change with their own logic, rankings, and citation systems.
Through all of this, one truth holds: your foundation matters more than ever.
At BrightEdge Spark, we'll share exclusive insights from BrightEdge Research. Plus, a look at new innovations including enhancements to AI Catalyst and some next generation innovations we're rolling out to navigate this exciting new ecosystem. Get one unified view of traditional and all AI search to future-proof your brand. It is imperative to understand how they work, and how they present, perceive, and cite your brand differently across the whole ecosystem, so your brand can:
- Stay optimized as AI evolves
- Connect AI visibility to business outcomes
- Win across every engine, with one strategy
Search is evolving fast. BrightEdge keeps you ahead in both traditional and AI search
Speakers
Mark Mitchell
Vice President EMEA,
Brightedge
Kylie Tabrett
Head APAC,
Brightedge
Highlights from October 15
Keynote
Mark Mitchell, VP of EMEA at BrightEdge, shared how enterprises across APAC can prepare for the future of AI Search and win in a changing landscape.
Product Demo
Exclusive look at BrightEdge AI innovations — including how to detect, measure, and act on AI Search impact across engines
Q&A
Interactive audience discussion with answers from the BrightEdge team.
Why Spark Matters
Fragmented Engines, One Strategy
Google, AI Overviews etc. — one strategy works everywhere.
New Data, Real Results
See how AI insights translate into measurable visibility and growth.
Unified Measurement
Track performance across both AI search and traditional engines in one place.
What's Next
- Melbourne AI Search Summit – 13 November 2025
In-person flagship APAC summit featuring Torrens University & Fiji Airways.
Register Now: Click here - Global Webinar Series
Monthly sessions on AI Search Strategy and BrightEdge product innovations.
View Upcoming Webinars: Click here
Be part of the conversation shaping AI-powered search.
Spark took place on September 23, 2025. watch the full recording and explore the highlights on demand.
Spark 25 Optimize for AI once win everywhere APAC
This webinar was presented live on June 25, 2025, and is now available on-demand.
It’s been a big month in AI Search. Our latest research on how Google’s AI Overviews have evolved over the past year was featured by major outlets like Forbes and the Associated Press. Just a week later, Google’s own I/O conference confirmed the same trends we identified: AI will fundamentally change how impressions, clicks, and visibility work in search.
So, how can your brand adapt—without starting over on your entire search strategy?
Join BrightEdge’s Head of APAC Kylie Tabrett for an exclusive webinar breaking down what a year of AI Overviews tells us about the future—and how BrightEdge can help you stay ahead without reinventing the wheel.
You’ll learn:
- The most important changes in AI Overviews—and how they signal what’s coming next in search
- What key signals will drive impressions, recommendations, and citations in AI-powered platforms like AI Mode
- How to make the most of BrightEdge capabilities as you adapt to this fast-changing landscape
Featured Speakers: