This session goes live on Thursday, May 7, 2026 at 2:00 PM BST. Reserve your spot and get ahead of how AI agents are transforming the way your content is found and used.

Description

AI agents are no longer a future concept. They are actively crawling your website right now. From ChatGPT's operator agents to Perplexity, Google's Gemini agents, and beyond, a new class of automated visitors is determining how your brand shows up in agentic search experiences. And they don't behave like traditional search bots. But is your site technically prepared for how these agents access, parse, and act on your content? 

Join us for this technical deep dive into AI agent crawl behavior and what it means for your marketing strategy. While foundational SEO practices still apply, the agentic era introduces a new layer of considerations — and knowing how to communicate their business impact internally is critical for securing the resources to act on them. We'll walk you through what you need to know to ensure your content is accessible, actionable, and preferred by AI agents across the search landscape.

What You'll Learn

• How AI agent crawlers differ from traditional search bots — and why it matters
• The technical factors that influence whether agents can access and use your content
• How to audit your site for AI agent readiness
• How to make the internal case for prioritizing agent optimization

Featured Speakers:

Originally presented on Wednesday, April 22, 2026, this on-demand session explores how AI agents are transforming the way your content is found and used.

AI agents are no longer a future concept. They are actively crawling your website right now. From ChatGPT's operator agents to Perplexity, Google's Gemini agents, and beyond, a new class of automated visitors is determining how your brand shows up in agentic search experiences. And they don't behave like traditional search bots. But is your site technically prepared for how these agents access, parse, and act on your content?

Join us for this technical deep dive into AI agent crawl behavior and what it means for your marketing strategy. While foundational SEO practices still apply, the agentic era introduces a new layer of considerations — and knowing how to communicate their business impact internally is critical for securing the resources to act on them. We'll walk you through what you need to know to ensure your content is accessible, actionable, and preferred by AI agents across the search landscape.

What you’ll learn:

• How AI agent crawlers differ from traditional search bots — and why it matters
• The technical factors that influence whether agents can access and use your content
• How to audit your site for AI agent readiness
• How to make the internal case for prioritizing agent optimization

Featured Speakers:

 

Originally presented on Wednesday, April 15, 2026, this on-demand session explores how AI agents are transforming the way your content is found and used.

AI agents are already crawling websites and influencing how brands are discovered across platforms like ChatGPT, Perplexity, and Google Gemini. But these systems do not behave like traditional search bots. This session explores how AI agent crawl behavior is changing the search landscape, what technical barriers may be limiting visibility, and how marketers can make content easier for AI agents to access, interpret, and use.

What you’ll learn:

• How AI agent crawlers differ from traditional search bots and why that matters
• What technical factors influence whether AI agents can access and use your content
• How to assess your site’s readiness for AI-powered search experiences
• How to improve content structure and clarity so AI systems can better interpret your pages
• How to frame the business case internally for prioritising AI agent optimisation

Why watch

• Rated 4.62/5 for overall satisfaction and 4.55/5 for relevance by attendees, showing strong engagement and clear value.
• Get a practical breakdown of how user agents, search agents, and training agents interact with your site and why each matters for visibility.
• Learn what to prioritise now, from crawl access and bot directives to schema, FAQs, and content formatting that helps AI systems use your content more effectively.
• See why this topic is resonating with marketers: the most-valued part of the session was understanding who AI agents are and why they matter, followed by BrightEdge insights on agent behaviour.
• Explore the themes attendees want more of next, including writing content for AI, platform-specific optimisation, and the connection between AI, SEO, and paid search.

Featured Speakers:

 

This webinar originally aired on  February 10, 2026. Watch the full recording to learn how marketers are preparing for AI-infused search in 2026.

AI has fundamentally changed search. Google has infused AI into core features across the results page, from AI Overviews to enhanced "People also ask" and beyond. Platforms like ChatGPT search continue to grow their user base. Marketers who ignore these shifts risk falling behind.  

But here's what we've learned: success in this new landscape doesn't require juggling separate strategies for every platform. The teams seeing the best results are those building unified approaches, adapting their SEO practices for an AI-infused world while recognizing that organic search remains the predominant revenue driver.  

Access this recording to discover 2026 adaptations, enduring tactics, and BrightEdge tools for optimizing content across AI-infused search landscapes.  

What You'll Learn 

• How leading teams strengthen core search foundations first to excel in AI-driven experiences.
• What has shifted in search behavior and proven ways to adapt content without separate strategies.
• How to measure success through visibility, authority signals, and perception in AI results.
• How to streamline content workflows for conversational queries while staying campaign-focused.  

Key Takeaways 

• Why strengthening SEO basics is non-negotiable before chasing AI opportunities.
• The new metrics that matter most for proving content impact in zero-click searches.
• Cross-team strategies that position your brand as the go-to authority across all digital touchpoints. 

Featured Speakers:

This webinar originally aired on February 19, 2026. Watch the full recording to learn how marketers are preparing for AI-infused search in 2026.

Description  

AI has fundamentally changed search. Google has infused AI into core features across the results page, from AI Overviews to enhanced "People also ask" and beyond. Platforms like ChatGPT search continue to grow their user base. Marketers who ignore these shifts risk falling behind. 

In this on-demand webinar, listen to Kylie unpack what’s genuinely evolving in search, what remains critical to success, and how top-performing teams are evolving their SEO strategies for an AI-powered future without starting from scratch. 

Why Watch: 

• Understand what’s actually changing in AI search – The session cuts through hype to explain how AI Overviews and generative results are reshaping visibility, and where SEO still wins.
• Learn how top SEO teams are adapting for 2026 – Speakers share real patterns, priorities, and planning approaches SEO teams are using right now to stay competitive.
• Get clarity on what still drives rankings and performance – The webinar reinforces which fundamentals continue to matter and how engagement, efficiency, and content structure are evolving.
• Avoid fragmented AI and SEO strategies – It emphasizes why disconnected tactics fail and how to approach AI search with a unified, scalable SEO strategy.
• See practical examples, not theory – The discussion is grounded in real data, observed trends, and applied use cases rather than speculation.

Featured Speakers:

This webinar originally aired on January 28, 2026. Watch the full recording to learn how marketers are preparing for AI-infused search in 2026.

AI has fundamentally changed how search works, but it has not replaced SEO.

From Google AI Overviews and expanded “People also ask” experiences to the rapid adoption of ChatGPT and generative search platforms, marketers are navigating a more complex visibility landscape than ever before. The risk is not AI itself. The real risk is reacting with fragmented strategies that dilute focus and performance.

In this on-demand webinar, BrightEdge experts break down what is actually changing in search, what continues to drive results, and how leading teams are adapting their SEO strategies for an AI-infused future without rebuilding everything from scratch. 

What you’ll learn:

• What the latest BrightEdge survey data reveals about how SEO teams are planning for 2026
• Which SEO fundamentals still drive performance and what’s changed
• How BrightEdge enables a unified approach to SEO and AI search optimization across platforms

Why watch:

• Gain clarity in a rapidly changing search landscape without chasing every new platform or tactic
• Validate your SEO strategy with real-world data and examples from teams navigating AI-infused search today
• Save time and resources by learning how leading marketers avoid fragmented approaches to AI optimization
• Proven value: Rated 4 out of 5 for overall satisfaction and relevance, with 562 marketers attending live

Featured Speakers:

This webinar originally aired on November 4, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.

While AI reshapes the search landscape, digital marketing teams face critical questions: Do traditional SEO tactics still matter? What are top performers prioritizing? And where are they innovating?

​This on-demand webinar reveals what's actually working in today's evolving search environment.

What You'll Learn

• How the most successful websites have adapted their strategies for both traditional and AI-powered search over recent years. 

• Which SEO tactics are losing relevance and where digital leaders are investing more resources. 

• Concrete steps to prepare your strategy for the future of search—both classic and AI-driven.

Mark Mitchell, Vice President, EMEA BrightEdge, delivers key analytics showing how AI Search is transforming data.

Why Watch

Attendees rated this webinar 4.5 out of 5, praising the actionable insights and industry trends revealed.

• Get a clear plan to navigate AI-driven search while strengthening the SEO fundamentals that still drive performance.
• Learn the content and data structures that surface in AI experiences without sacrificing traditional rankings.
• Turn insights into action faster with connected analytics, and practical tactics that lift visibility.

Featured Speakers:

 

This webinar originally aired on October 15, 2025. Watch the full recording to learn how marketers are using AI Search to uncover market trends and drive real impact.

Watch On-Demand: Cracking the AI Search Code: Enterprise's Playbook for APAC Growth

AI is reshaping how consumers discover brands across APAC. From Google AI Overviews to generative search, marketers must evolve fast to capture demand and stay visible.

This on-demand webinar reveals the proven Spot–Analyze–Act framework that leading APAC teams use to navigate AI-powered search and drive growth.

What You'll Learn

· Emerging AI search trends and customer intents

· Understanding which queries drive traffic and conversions across markets

· How BrigthEdge optimizes for both traditional and AI-enhanced search results

Lara Yu, SEO Lead, Manulife, shares real-world insights from her team's journey adapting to AI search within financial services.

Violet Lee, Customer Success, APAC BrightEdge, delivers key analytics showing how AI Search is transforming data.

Why Watch?

Attendees rated this webinar 4.5 out of 5, praising the actionable insights and practical framework.

· Experience a real enterprise AI Search strategy in use

· Gain key tactics like intent-aware content creation and schema optimization

· Walk away with practical steps to future-proof your search visibility

Featured Speakers: