This webinar was presented live on JUNE 18, 2025, and is now available on-demand.
It's been a big month in AI Search. Our latest research on how Google's AI Overviews have evolved over the past year was featured by major outlets like Forbes and the Associated Press. Just a week later, Google's own I/O conference confirmed the same trends we identified: AI will fundamentally change how impressions, clicks, and visibility work in search.
So, how can your brand adapt—without starting over on your entire search strategy?
Join BrightEdge's Product Marketing Consultant Dave McAnally and VP of Strategic Innovations Ken Shults for an exclusive webinar breaking down what a year of AI Overviews tells us about the future—and how BrightEdge can help you stay ahead without reinventing the wheel.
You'll learn:
- The most important changes in AI Overviews—and how they signal what's coming next in search
- What key signals will drive impressions, recommendations, and citations in AI-powered platforms like AI Mode
- How to make the most of BrightEdge capabilities as you adapt to this fast-changing landscape
Featured Speakers:
This webinar was presented live on May 14, 2025, and is now available on-demand.
AI Search represents a major opportunity for marketers—but how can organizations take advantage of it when teams are already stretched thin? Can you build a strong brand presence in AI Overviews without a large, dedicated SEO team?
Join us for an engaging session with Teradata, a leading B2B brand doing exactly that. Discover how agile teams are using AI to win in AI—even in competitive, resource-constrained environments.
You’ll also learn how they’re communicating the value of AI Overviews across their organization—translating technical success into clear business impact that gets everyone aligned.
You’ll walk away with:
- Practical workflows that reduce manual effort while driving results in organic and AI search
- Success metrics that help your leadership team understand the impact of AI Search
- Real-world examples of how BrightEdge’s AI capabilities help marketers win in the evolving search landscape
Featured Speakers:
Dave McAnally
Product Marketing Consultant
Shalini Desai
Digital Marketing Director
Matt Winninger
Global Director of Digital Operations
Agile Teams, Big Impact: Building Brand Presence in AI Search
This webinar was presented live on March 5, 2025, and is now available on-demand.
AI-powered search is transforming how users find information. With over a third of Google searches now returning AI Overviews, millions turning to ChatGPT for answers, and the rapid growth of DeepSeek, ensuring your content is discoverable in this new landscape is essential.
But what technical SEO factors matter for these new AI Search Technologies?
Join us for this critical webinar as we break down the key technical considerations for SEO in the age of AI search. While traditional SEO best practices remain important, new nuances have emerged—knowing how to explain them internally is critical when it comes to gaining buy-in within your organization.Join us for this critical webinar as we break down the key technical considerations for SEO in the age of AI search. While traditional SEO best practices remain important, new nuances have emerged—knowing how to explain them internally is critical when it comes to gaining buy-in within your organization.
We’ll walk you through what you need to know to ensure your content is cited by AI-driven search engines and how to effectively manage implementation.
Featured Speakers:
You'll Learn:
- The key technical SEO factors that impact AI-powered search
- How to conduct an AI Search Technical Audit of your website
- How BrightEdge simplifies the process of making your content technically sound for AI
Optimizing Content for AI-Powered Search: A Must for Every Brand
This webinar was presented live on February 5, 2025, and is now available on-demand.
AI is transforming how users interact with search engines, and the implications for marketers are immense. Google's AI Overviews are now handling increasingly complex queries, cementing their role as a powerful search assistant. Meanwhile, OpenAI's recent rollout of SearchGPT to its free platform has significantly expanded its user base, introducing even more dynamics to the search landscape.
How will these shifts impact SEO in 2025? As you plan your year and focus on driving business outcomes, understanding AI's transformative role in search will be critical.
Join us for an informative webinar where we’ll dive into:
- Exclusive research on how SEO professionals are preparing for this year.
- Data-driven insights into what AI trends forecast for search.
- Actionable strategies to ensure your SEO efforts thrive in an AI-driven landscape. Kick off the new year with expert tips, exclusive data, and the latest AI SEO tactics to position your brand for success!
Kick off the new year with expert tips, exclusive data, and the latest AI SEO tactics to position your brand for success!
Featured Speakers:
What You’ll Learn:
- What expert SEO teams are focusing on for 2025
- How AI trends are shaping the future of search.
- How BrightEdge equips you to excel in an AI-infused search landscape.
How to Plan for the 2025 AI Powered Landscape
This webinar was presented live on February 5, 2025, and is now available on-demand.
2025 is here, and SEO is at a pivotal moment! AI is transforming how users interact with search engines, and the implications for marketers are immense. Google's AI Overviews are now handling increasingly complex queries, cementing their role as a powerful search assistant. Meanwhile, OpenAI's recent rollout of SearchGPT to its free platform has significantly expanded its user base, introducing even more dynamics to the search landscape. How will these shifts impact SEO in 2025? As you plan your year and focus on driving business outcomes, understanding AI's transformative role in search will be critical.
Join us for an informative webinar where we'll dive into:
- Exclusive research on how SEO professionals are preparing for this year.
- Data-driven insights into what AI trends forecast for search.
- Actionable strategies to ensure your SEO efforts thrive in an AI-driven landscape. Kick off the new year with expert tips, exclusive data, and the latest AI SEO tactics to position your brand for success!
What You'll Learn:
- What expert SEO teams are focusing on for 2025
- How AI trends are shaping the future of search.
- How BrightEdge equips you to excel in an AI-infused search landscape.
Let's start 2025 with the knowledge and strategies to win!
APAC - How to plan for 2025s AI-Powered Search landscape
2024 Year in Review and Predictions for 2025
This webinar was presented live on December 18, 2024, and is now available on-demand.
From the launch of Google's AI Overviews and OpenAI's SearchGPT to multiple core updates and new features in traditional search results, this year has been a whirlwind of change. These developments may have directly impacted your efforts—or left you wondering what they mean for the future. How should SEO professionals reflect on 2024, and what will this year's evolutions mean for strategies in 2025?
Join us for an insightful webinar as we recap the key updates and shifts that shaped search in 2024, explore predictions for the 2025 search landscape, and share actionable strategies to help you prepare for what's next.
What You'll Learn:
- The major events that defined SEO in 2024 and their impact.
- Key takeaways from this year's seismic shifts in search.
- Predictions for 2025 and how to adapt your SEO strategy to stay ahead.
25Q1 MKTG Webinar: 2024 Year in Review and Predictions for 2025
<p><span data-teams="true"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">Google has started rolling out AI Overviews to non-logged-in users, making AI a key factor in how your customers make decisions. But how is this rollout happening, and what do you need to know to be prepared?<br />
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Navigating AI Overviews for Logged-In and Non-Logged-In Users
Google has started rolling out AI Overviews to non-logged-in users, making AI a key factor in how your customers make decisions. But how is this rollout happening, and what do you need to know to be prepared?
In this webinar, we explore this pivotal moment in the AI landscape. At BrightEdge, we’ve been closely monitoring Google’s Generative AI search technologies with our BrightEdge Generative Parser for over a year.
In this webinar, we reviewed our insights on how AI Overviews differ for logged-in and non-logged-in users and what that means for you.
Discover how Google is expanding this technology to a broader audience, and how to leverage it for your strategies in Q4 and 2025. If you're looking to stay ahead with AI Search, this webinar is a must!
Key Takeaways:
- How Google is rolling out AI Overviews to non-logged-in users.
- Which industries will see the effects of this rollout first.
- Practical tips for navigating the new search landscape effectively.
24Q3 MKTG Webinar: Navigating AI Overviews for Logged-In and Non-Logged-In Users
Mastering the AI-Enhanced Holiday Season
This webinar was presented live on Wednesday, August 21, 2024 and is now available on-demand.
Description:
August is when many brands and retailers start planning for Q4 and the holiday season. We are seeing a steady increase in AI's role in consumer behavior with AI Overviews on Google and emerging AI-first engines such as Perplexity.
How should marketers prepare for an AI-enhanced holiday shopping season? Join us as we share the must-haves for your digital content to win in this evolutionary year. We'll present data showing the trajectory of AI and the strategies and tactics you need to make 2024 a great holiday season!
You'll learn:
• Key trends indicating where and how AI will impact shopping with search
• SEO strategies to help you get ahead of competitors using AI in search
• How to use data to guide and refine your strategy as the holidays draw near
Mastering the AI-Enhanced Holiday Season
Mastering the AI-Enhanced Holiday Season: Essential Strategies for 2024 Success
Are You Ready to Dominate Q4?
As we approach the halfway mark of Q3, it's the perfect time to start gearing up for Q4 and the bustling holiday season. The influence of AI on consumer behavior is growing exponentially, with AI-driven insights on Google and innovative AI-first search engines like Perplexity leading the charge.
Watch the Recording Here
Our webinar discussed how AI will impact this holiday season, and how marketers can leverage BrightEdge to help elevate their holiday shopping strategies. If you missed it, or want to revisit the insights shared, you can watch the recording here.
What You Will Learn:
- AI's Impact on Consumer Behavior: Understand how AI is shaping shopping habits and how to leverage these insights for your marketing campaigns.
- SEO Best Practices: Discover the latest SEO tactics to ensure your content ranks high during the competitive holiday season.
- Strategic Planning: Get ahead with proven strategies and tactics to optimize your digital presence and drive holiday sales.
- Data-Driven Insights: See the trajectory of AI and how data can inform your marketing decisions to maximize ROI.
Don’t Miss Out!
Prepare to make this holiday season your best yet by staying ahead of the curve with AI and SEO. Watch the webinar recording to stay informed and ready for the Q4 rush.