The travel-and-hospitality industry occupies a unique place in regard to digitization. Bookings for flights and hotels, as well as subsequent transactions, are all migrating to a fully digital experience, yet a huge part of the customer experience remains connected to physical locations and face-to-face interaction.

A full 72% of businesses say improving customer experience is their top priority, according to a Forrester survey. As websites, mobile applications, and progressive web applications (PWA) increasingly become the main place where customers and prospective customers receive the brand experience, there are obvious implications for web owners in the travel and hospitality space.

Key Digital Trends in Travel and Hospitality:

Like many other service-based industries, travel and hospitality is in the midst of a fundamental shift towards digital transformation. As consumers trend away from absolute brand loyalty and towards a longer conversion funnel, opportunities arise for SEOs and digital marketers in this space to get search visibility with prospective customers. 

Download the full report to see the key digital trends influencing the travel and hospitality industries.

The real estate industry has very strong mobile use cases because people will be out on the move in the neighborhoods looking around for units. People can now do most of the research on their own, so real estate agents and brokers need to start thinking about how to add and market value beyond listing information.

In this industry report on real estate digital marketing, BrightEdge digs into trends in the industry as well as the impact of new tax laws, unemployment rate, and interest rates on consumer decisions.

Key trends

• Augmented reality and virtual reality
• Voice search and browsing
• Personalization and video
• Customer journey analytics

Use the full real estate industry report to digitally gain a leg up on your competition.

Ecommerce providers need to manage the buyer’s journey and the full customer experience to be successful. For ecommerce providers that also have retail presence, customer journey requires both physical and digital elements to maximize potential. Marketers need to excel in multiple channels and disciplines to help customers research, select, and decide to purchase.

In this industry report on ecommerce marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.

Key trends

• 54% of online buyers read online reviews before buying
• 39% of in-store buyers read online reviews before purchase
• 70% of commerce journeys start in the SERPs
• Voice queries are between 20 and 30% of mobile searches

Leverage the full industry report as eCommerce marketing and SEO is more relevant than ever before.

A recent Gartner Digital Business Survey finds that there is a lack of clarity by retail marketers concerning their objectives. The retail industry is struggling to understand user intent and align traditional retail marketing initiatives with the new digital customer journey.

In this industry report on retail marketing, BrightEdge evaluates 9 trends that are affecting the retail customer journey.

Key trends

• 81% of shoppers first learn about a product online
• Voice search is expected to reach 50% of search queries by 2020
• 26% of marketers believe AI is the next big thing in marketing
• Personalization and local search should be prioritized

Download the full report for more on exclusive retail marketing research.

With internet usage soaring in the 1990s, an industry with minimal change for centuries, suddenly had to start sprinting to stay in business. Over the last 20 years, those that pivoted stayed afloat, while many unfortunately disappeared. Budgets have shrunk over the last few years which has forced companies to turn to more creative tactics and channels to thrive; these include SEO, social media, mobile, and personalization.

In this industry report on media and publishing marketing, BrightEdge dives into how today's media and publishing companies are able to successfully engage with consumers with personalized and local content to increase engagement and frequency.

Key trends

• Content for voice and media searches
• Mobile-first strategies - 62% of search queries are mobile
• An estimated 2/3 of adults use social to get some of their news
• Content personalization maximizes relevancy leading to increased consumption

Dive into the full report for more extensive research on engaging with your digital consumers.