With the holiday season fast approaching, are you be prepared for how this year will be different?

That's right, the happiest time of year is upon us and while the excitement will likely still be the same, it's time to be sure you're prepared during what is traditionally your peak season. Due to the COVID-19, many businesses are wondering what this season will hold.

• Will the volume of purchases in a given day slow down?

• Is Black Friday going to be as critical this year?

• Will Cyber Monday be bigger than ever?

• How will businesses handle supply-chain and shipping concerns?

Shopping trends have already shifted and using BrightEdge data, we’ve seen many these trends first-hand. We examined analytics of 144 e-commerce clients from a wide variety of business sizes and diverse product profiles. Our insights into shopping behavior over the past year show how brands will need to adapt to meet new consumer shopping behavior.

Find out how augmented reality, digital marketing, and SEO solutions will all be beneficial to your business going forward, especially this holiday season. Use this holiday shopping guide to get started on planning for your SEO and digital marketing strategies in Q4.

Use the full report to guide you through your holiday shopping marketing strategies.

SEO Company BrightEdge unveiled new research findings on the performance of Organic and Paid Search as a marketing channel. The strength of search marketing - Organic Search and Paid Search - is clear.

Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel. Paid Search continues to grow. Organic Social Media is flat since 2014 at 5%, and though ubiquitous, contributes on average 1/3 as much traffic as Paid Search and just 1/11 as much as Organic Search.

Read the report to find out why the Organic Channel grew and what this means for your business.

Download the full report to see how organic channel share has continued to dominate year after year.

Enterprises realize the importance of SEO and its ability to drive demand and fortify conversion. Marketers are using SEO insights broadly within their organizations. Conducting the work of SEO outside of unified platforms is messy and overly time consuming. Already thusly burdened, SEO professionals and digital marketers struggle to stay up on advancements in search.

Register for this report to gain access to some of the revelations from an exclusive BrightEdge Research study of 295 marketing and SEO professionals.

Check out the full report for more on real-time insights and how to leverage them for your brand.

The total U.S. healthcare expenditure was more than $3.5 trillion, per the Centers for Medicare and Medicaid Services. At that level, it accounted for 17.9% of gross domestic product (GDP). 85 publicly-traded healthcare companies made $47 billion in profit on $545 billion in global sales. Pharmaceutical companies generated 22% of the revenue and 60% of the profit.

In this industry report on healthcare marketing, BrightEdge discovers how the healthcare industry can deliver higher degrees of personalization, consistency in care, overall capacity utilization, patient satisfaction, and outcomes to better their Google rank and customer experience.

Key trends

• Patient-Centered Care- Improving the patient experience throughout the patients’ journey
• Digitization- Connected devices, sensors, micro-services, and rich applications offer highly efficient options
• Regulation, Compliance, and Marketing- Public exchanges provide more access to insurance as laws impact services and fees
• Reputation Management- Encouraging positive reviews as reputation is the #1 criteria for hospital selection

Download now.