The financial services industry has traditionally been a conservative one, but the industry is rapidly increasing its prioritization on digital marketing, including SEO. And even though only 7% of financial services brands consider high-quality content a top priority (compared to 15% in other industries), it speaks to the volume of SEO opportunity that exists for financial services brands if they act now.

In this industry report on financial services, BrightEdge breaks down 7 key trends that are re-shaping the way brands in the financial services industry and planning digital marketing.

Key trends

• Google search query activity in financial queries
• Channel marketing mix in the financial services industry
• Financial services benchmark SEO stats

Use this full report to understand what is changing digitally in the financial industry.

As the digital revolution has become a part of every day life, today's students expect that educational institutions are dialed in to the power of the digital ecosystem. Schools are becoming more aware of the impact of a digital-focused educational journey to increase learning, creativity, and loyalty.

In this industry report on education marketing, BrightEdge discovers how educational institutions are transforming digitally to meet the demands of today's world and better prepare their students for future success.

Key trends

• Digitization - The shift from textbook and worksheets to digital-based solutions
• Personalization - Catering to students individually to enhance their experience
• Microcredentials - Earning credentials on an as-needed basis versus traditional full-time enrollment
• Adaptive Learning - Information tailored to each student and their learning style

Use the full higher education marketing and SEO report to transform your marketing strategy for students and staff.

BrightEdge tracks topics important to the community monthly to keep customers ahead of the fast-evolving digital and SEO market. In this mid-year update we recap some of the more significant findings in mobile search. It was surprising to see that mobile-first does not mean that rank and content are the same on different devices. In fact the research showed significant differences.

Take a deep dive into the 2018 mid-year mobile report to understand where mobile search has been and where it’s headed.

AI is allowing marketers to make better decisions—the single most important output they produce for their companies. Better decisions are why marketers get ahead and why they get promoted to higher levels of responsibility. BrightEdge wants everyone around us to make better decisions--from our execs to engineers to customer service colleagues; we wish them all to make better decisions because that is how we collectively succeed as community.

In this latest report BrightEdge surveyed more than 500 search, content, and digital marketers to gain insights into how brands are using AI to deliver a more personalized customer experience.

Key findings:

• Marketers set to use AI to develop their content marketing strategies
• AI is enabling marketers to understand the customer, drive productivity, and create better performing content
• Obstacles to AI adoption provides a wake-up call for MarTech

Dive into our full report to maximize your understanding of marketing and AI together.