Jim

M Posted 2 years 2 months ago

t 9 min read

The field of online search is set for a seismic change in 2024. 

The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company, and marketer.

If you recall, I shared some initial insights in December to help you stay ahead of changes in AI and SEO in 2024.

Since then, Google's experimentation with generative AI has been nothing short of prolific. 

At the same time, more and more organizations are questioning how this will impact their business.

Today, powered by BrightEdge Generative Parser^TM, we are sharing new research into the potential impact of SGE - industry by industry!

Read the full release: BrightEdge Releases New Data, Shows Companies How Significantly Google’s New AI-Powered Search Engine Will Impact Their Business

The SGE Searchquake 

Our research shows 84% of search queries will include Generative AI when SGE is fully deployed by Google.

Understanding how your brand will be affected by SGE and how the competitive landscape will change is no longer an option; it’s a necessity. 

Brands across every type of industry will be at the epicenter of this change, and the impact of AI will vary depending on the vertical space in which you operate.

Here’s what our analysis reveals:

You can view and download the full data infographic here. 

We have found that Healthcare, e-commerce, and B2B technology industries will be significantly impacted. The most surprising finding was seeing how Generative AI is so present on health-related queries. However, these AI suggestions come with clear disclaimers and reference information from highly authoritative sources so it makes sense they would be widely used to answer health-related questions.

The Fundamental Inflection Point for Marketers in Every Type of Industry 

As Google is adapting to new search behaviors, organizations need to prepare themselves for a new search revolution where Google will present unique experiences, offering more informed perspectives about your brand.

For consumers, this means more immersive and engaging experiences and more time spent on Google, ensuring they find the most relevant and useful websites for their specific needs.

For marketers, this means that managing your brand's online search presence will be more complex but more rewarding. Pinpointing high-value searches that trigger multiple types of results will become critical. The monetized value of clicks will increase, driven by improved conversions as consumers are more primed for action based on their prior interactions and information from Google.

This is a new dynamic to which every industry marketer needs to adapt now!

Searchquakes are unpredictable, but you can prepare for when they hit by keeping up to date with changes in The Ultimate Guide to SGE.

In my next post, I will share more insights about new AI experiences and the latest changes that we are seeing. 

Stay tuned!

Jim

M Posted 2 years 3 months ago

t 9 min read

The Ultimate Guide to Generative Search Experiences (SGE)

The holidays are almost upon us, but here at BrightEdge, we have one more gift for you! 

Today we launched the Ultimate Guide to SGE (Search Generative Experiences). 

As you might know, Google has been experimenting heavily with AI-generated results over the last year. 

• It has also indicated that it is gearing up for a major change in 2024 with its Search Generative Experiences (SGE) and Search Formats. 
• As we approach this milestone, the initial closure of Google Labs on December 31 indicated the company's transition from experimentation to implementation.  Over the last few days, it has removed its closure label as it continues even more testing and exploration. 

At BrightEdge, we have been monitoring SGE since its inception. And we have seen daily changes in how Google creates new search experiences and builds new formats. It is exciting and fascinating to see such a rapid pace of change and the new opportunities that it will offer! 

Introducing the Guide to SGE

To help you prepare for the new year, we are sharing our findings in a guide live on our website and accessible to all from today. 

THE ULTIMATE GUIDE TO SGE

This guide aims to provide you with the ultimate go-to resource to understand SGE and its impact on search results. 

84% of search queries on Google are impacted by SGE

I highly encourage you all to dig deep into the guide to learn more about: 

• What do new search experiences look like, and which key SGE states are most represented.
• How Google provides multiple intent-based results to meet users' needs and wants.
• Where Google is creating more immersive experiences and exercising caution in areas such as Your Money or Your Life (YMYL)
• Where and how 22 critical new content formats are being represented. 
• What new product formats and views are being tested, and how they appear. 

Innovating to Keep You Ahead in AI and Search

To give you a little more context, the guide would not have been possible without a ground-breaking innovation we call BrightEdge Generative Parser™ (BGP).  BGP is the next innovation to keep up with SGE changes, similar to how we innovated with Share of Voice, blended rank, and visual parsing when Google expanded beyond the ten blue links to include images, videos, local and much more. 

BGP is a "BrightEdge Labs" capabilty that is currently dedicated to research such as the guide.  It has been continously tracking trends in SGE, analyzing and monitoring changes in AI-generated search results. 

You can read the announcement for BGP and the Ultimate Guide to SGE here. 

Kind regards,

Jim