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Recapture traffic that didn’t convert with retargeting. Retarget, remarket, re-engage: convert more prospects into customers.

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The Content Battleground: The Importance Of Measurement

English, British
News Item Title
The Content Battleground: The Importance Of Measurement
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears. Big brands are becoming big publishers in today’s world, where the lines are blurred between marketing, storytelling and content production. While more brands are creating and sharing more content, they’re not necessarily closing the loop with an ROI-focused approach as they would with other forms of marketing.