Adobe Manages Major International Site Migration With ContentIQ

Yuliana Kronrod, Global SEO Manager for Adobe, leads a major migration following comprehensive product rebranding

Twilio Blows Out Its Longtail Keyword Coverage With BrightEdge

Sam Ruiz, Sr. Marketing Manager for Twilio, identifies content gaps and attacks longtail targets

Twilio Sees 300% Gain in Search Visibility With Content Workflow

Sam Ruiz of Twilio uses Data Cube to target demand on Quick Answers rankings

BrightEdge Chicago Office

Check out this peek into our Chicago offices and the outsanding people who make up the BrightEdge Chicago team.

SEO is the Heart of Integrated Marketing

There are six things we know and believe about Organic Search:

  1. Organic is the keystone of all search channels
  2. Organic is the largest channel
  3. It evolves on a regular basis
  4. It allows you to preempt your competition
  5. Data and insight are critical
  6. The industry is standardizing

SEO is the keystone of integrated marketing because it allows you to target demand and intent, optimize content for the SEO channel and other digital channels, and it helps you measure your integrated results. It helps you prioritize, contextualize, optimize, and capitalize.

BrightEdge is built for scale and durability. You can see our leadership in SEO, content, social, and big data.

2 of 3 Microsoft Uses BrightEdge to Manage International SEO and Content

Alex Volk explains the influence and potential of ContentIQ, HyperLocal, Opportunity Forecasting, and more

1 of 3 Microsoft Pursues Deeper Understanding of Customer Intent

Alex Volk explains how SEO allows Microsoft to understand customer opportunities and drive conversions

Microsoft Reaches SEO Maturity Delivering Meaningful Content

Alex Volk performs SEO opportunity forecasting, content creation, and optimization results with BrightEdge

Share 97th Floor Keynote: Search Intent, Content, and Customer Micro-Moments

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   Chris Bennett
   CEO/Founder
   97th Floor
 
 
 
 
There's an ongoing misconception out there that digital marketing is all trial and error, and that digital marketers are throwing random ideas into the fray to see what sticks and what doesn't. That isn't the case at all.
 
In this keynote address from Chris Bennett, CEO and founder of 97th Floor, we get a look at just how many data points and directional metrics are out there, and how digital marketers can leverage them to make more informed and strategic decisions about the web experience they provide to prospective customers. 
 
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Share Facebook Keynote: Direct Path to Growth, Driving Sales with the Facebook Family of Apps and Services

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   Rachna Sethi
   North America Performance Marketing Lead
   Facebook

 

Mobile isn't just the future of search marketing, it's the future of the entire web. Few have been as cognizant of this trend as Facebook, and in this keynote session by Rachna Sethi, Facebook North America Performance Marketing Lead, lays out just how dramatic and decisive this shift is, and how Facebook is shaping up to be one of the major platforms driving it. Additionally, she outlines many of the ways that Facebook is helping companies drive traffic and conversions among this new growing mobile audience.

 

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