BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing
blog hero image

Lessons in SEO and Site Migration: A Case Study

The importance of ensuring that you have a detailed SEO strategy in place as part of any site migration cannot be underestimated. As an SEO, and from my own personal experience, the results can be catastrophic. Let me show you why with the following case study. The beginning: SEO success...

blog hero image

7 Simple Ways to Discover Long-Tail Keywords

Keyword research and discovery is the fundamental first step towards optimizing your website content so it ranks for keywords, captures organic search share and generates leads. When conducting keyword research, it may be tempting to focus on those highly competitive one- or two-word terms used by...

blog hero image

The Big Difference: SEO Tools, Software & Platforms

The terms around SEO analytics can be confusing. You’ll often see “SEO tools” used interchangeably with “SEO software” or “SEO platform.” In this post we’ll clarify the distinctions among these three SEO analytics terms, giving a basic overview of the concepts as well as what they mean to you...

blog hero image

7 Things You Must Do to Rank for Your Keywords

In this age of Panda, Penguin and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach. SEO is very much alive and well -- when done correctly -- and is integral to a winning organic search content...

Google Pirate: What It Is and How it Impacted Sites

The entertainment industry has been fighting piracy for years. Still today, we’re served some pretty serious warnings when watching movies that Interpol (yes, the world police) will come for anyone who dares to make a copy of that movie. With search engines being ripe for picking up free (aka “...

blog hero image

Tips for Travel and Hospitality SEO

When it comes to Q4 holiday marketing, most in the industry immediately think “e-commerce” as it relates to Black Friday and Cyber Monday shopping deals. However, under that broad category are the travel and hospitality verticals – especially given that the preponderance of U.S. domestic holiday...

blog hero image

BrightEdge Security Upgrade to OAuth

Hello I’m Jae An, Information Security Manager at BrightEdge, and I’m excited to share an important security upgrade. Before I do, I’d love to walk you through a brief overview of BrightEdge’s InfoSec program. When I joined BrightEdge earlier this year, what I found was a technology company that...

blog hero image

Understanding Share of Voice In Digital Markets

To get a truly competitive edge as a digital marketer or advertiser, it's important to understand and use the concept of share of voice. Share of voice is about how much of the pie you're getting; what percentage of the digital space is yours? Even if you've heard the term before, you may have...

blog hero image

How to Get the Most SEO Benefit Out of Your Content

By now most marketers know that content marketing is a huge key to SEO and marketing success, but not everyone gets everything they can out of their content. A good piece of content can go far, but a good piece of optimized content will always go further. This is because optimized content will help...

blog hero image

Creating the Content Machine: How to Grow Content In-House

Developing your brand’s content to reach your target market may seem like a daunting challenge, especially if you’re beginning at the beginning. Factoring in all that needs to go into effective content performance marketing can seem overwhelming - but the good news is that it doesn’t have to be. In...