BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Introducing BrightEdge AI Catalyst: Innovating to Give You Complete Search and AI Visibility

We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay ahead. Today, together with our customers, we are making a monumental step forward as we launch BrightEdge AI Catalyst....

4 Essential Strategies for Navigating SEO in the AI Search Era

We're barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we're closely monitoring these developments to help marketers not just adapt, but thrive in this dynamic landscape. As AI-driven experiences become...

Word-of-Mouth Marketing

Word-of-Mouth Marketing and Influencer Marketing: An advertising force worth the investment. Can Double Sales and Increase Retention by 37%. Scott Cook, CEO and founder of Intuit, once said, “A brand is no longer what we tell the consumer it is--it is what consumers tell each other it...

3 Common Technical Mobile Site Errors that Can Damage Organic Traffic

Technical recommendations to avoid mobile site errors Given the focus on mobile this spring, you have probably done the mobile optimization basics: Created a mobile or responsive site Tested your site for mobile-friendliness and looked for the Mobile-Friendly tag in your mobile SERPs...

How to Perform an SEO Audit for Maximum Benefit

Auditing your website's content is much like undergoing a physical exam. You may dread it at first, but it's a smart practice that uncovers focus areas to improve your overall health. It also helps you understand what's working and what's not in your approach. This is the same for SEO. As a...

Mobile Algo Change Correlation to Process & Client Communication

The much-anticipated and highly-hyped Google mobile algorithm update officially rolled out as of a month ago. Much of the build up around the infamous 4/21 mobile update was that Google explicitly warned webmasters of this change – unlike the other several hundreds of updates they make throughout...

BrightEdge Content Optimizer is a Finalist for American Business Award

BrightEdge Content Optimizer 3.0 recognized as breakthrough capability for content performance marketing success The BrightEdge Content Optimizer 3.0 has been selected as a finalist today for the 2015 American Business Awards! The American Business Awards, also known as the Stevie® Awards...

BrightEdge Wins Impact Award: Live on Main Stage at Adobe Summit

We are delighted to share the news that last week BrightEdge’s latest content performance marketing innovation, Landing Page Optimizer, won the Adobe Partner Customer Impact Award at the Adobe Summit EMEA. And, BrightEdge presented live in front of 4000 digital marketers during the day 2 general...

A BrightEdger

M 10 years ago

t 2 min read

Jim Yu Nominated for E&Y Entrepreneur of the Year Award

Drove BrightEdge to an international content marketing juggernaut in 8 years We’re proud to announce that BrightEdge CEO Jim Yu achieved semifinalist status in the 2015 E&Y Entrepreneur of the Year award program for the Northern California region. The program recognizes entrepreneurs who...

How To Optimize Your Employee Training Program

At BrightEdge, we take employee onboarding and our employee training program very seriously. We’ve found the faster new hires get “on board” through intensive training and immersion in our corporate culture, the more productive they are in contributing to our performance. Our findings are...

Bill Ferguson

M 10 years ago

t 3 min read

Non-Mobile-Friendly Share of SERP Decrease 21% with Mobile Algo Change

Survey of over 20,000 URLs shows presence of Non-Mobile-Friendly on first 3 pages of Google US SERPs fading fast. Mobile algorithm change is the most wide-reaching since Secure Search. In preparation for the April 21 mobile friendly algorithm update, BrightEdge’s data science team designed a...

Andre Prudhomme

M 10 years ago

t 4 min read

LinkedIn and SlideShare SEO Tactics

The value of social media stretches far beyond driving traffic towards a company website. Social media sites, such as LinkedIn and SlideShare, can help boost brand visibility for professionals and companies. Although LinkedIn and SlideShare have always worked well together, in 2012 LinkedIn...