BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing
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Uncovering the Power of Backlinks with Majestic

Majestic and Backlinks Majestic is one of the leaders in providing backlink analysis and we are excited that they will be joining us in a few weeks for an educational lab at Share15. Majestic is our partner and helps to power our own backlink management software. The data our users can access...

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Generate Backlinks Effectively for Content

Generate Backlinks for SEO Backlinks can be valuable for search engines looking to understand the role a particular website plays within the digital ecosystem of a topic. SEO backlinks speak to the perceived popularity and authority of the website and how helpful users find the information...

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Go Global Efficiently and Effectively

Go Global and Manage Your Content The Internet has been growing rapidly around the world. According to Eurostat, 78 percent of EU member households had Internet access in 2014, which was 36 percentage points higher than 2007. In 2014, it was also reported that 50 percent of people between 16 and...

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The Secret to Successful Content Performance

How To Create Successful Content Performance Marketing BrightEdge engagement research reveals the secret to successful content performance We’ve spoken often about the content battleground that has emerged: every brand is fighting for attention against the massive volume of content being...

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SEO with Cade Burk from The Container Store

As the very first SEO manager for The Container Store, Cade Burk is responsible for leading and growing all of the brand’s SEO efforts. We had the chance to sit down with him the other day and talk about some of the changes the brand has seen recently as well as the upcoming Share conference. It...

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Knowledge-Based Trust and SEO

Knowledge-Based Trust: A New Ranking Factor? On February 12th eight Google engineers set the search world abuzz by publishing an academic paper entitled Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources that describes how trust and factual accuracy could be used to rank...

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How Social Signals Impact Your Content Marketing Success

Social signals and marketing success The impact of social signals on SEO has been a hotly debated topics for years among marketers. In January 2014, however, Matt Cutts of Google released a video that seemed to indicate that social signals were not particularly significant. This announcement...

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The Shift Towards Content Quality with Chris Bennett

Content Quality and SEO Results In between hitting the California surfing waves and running the award-winning digital marketing agency 97th Floor, Chris Bennett found time to sit down and chat with us about our mutual excitement for Share15 this September and the changes he has seen in the...

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7 Ways to Capture Online Sales This Holiday Season with SEO Efforts

Capture online sales in the holiday season For retailers, the holiday season is critical to a successful year. In 2013, 19.2 percent of annual sales occurred just during the holiday season. The 2014 holiday season saw $72.03 billion in ecommerce sales and the 2015 season is expected to grow to $...

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How the Regular Panda Updates Impact You

Rolling Panda Updates When Google’s Panda update went live in 2011, it had a tremendous impact on the marketing industry. The first roll out of the change impacted nearly 12 percent of all queries in the United States. Another update a few months later impacted an estimated 6 to 9 percent of...