BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing
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Four Predictions for Content Marketing in 2016

Business Analysis and Data Technology as a Concept The Content Battleground is a tough place to be right now. With so many brands creating content at hyper-speed, only those that focus on performance will find success in the coming years. We asked Jung Suh, VP of Digital Channels at SAP, where she...

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Dan Mooney of Wiley on Speaking at Share15

The Evolution of Digital Marketing at the Enterprise Level Large, traditional organizations can lack the agility to quickly adapt to the changes that digital marketers face. Wiley is a good example of a 208-year old organization that is working hard to keep, if not set, the pace. In fact, Wiley...

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Collaboration and Share of Voice Functionality

The digital world has become increasingly competitive. According to IBM, roughly 90 percent of the information on the Internet today has been produced in just the past two years. To answer the need of businesses trying to compete in this saturated space, BrightEdge has developed Share of Voice to...

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Build Cross-Functional Teams with Allison Fabella

As we make our way through the final preparations for Share15, we had the chance to sit down with Allison Fabella, the Director of Global SEO for CareerBuilder. She helps her brand develop their global strategy and had some great insight about the direction of the industry and how to build cross-...

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Excelling in the Hardware Tech Industry at Share15

For those in the tech hardware industry, appropriately using online marketing is a critical part of growing the business. The industry has the potential for strong engagement rates. The email click-through rates for these types of companies demonstrate that - on average they reach as high as 14...

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Stay on Top of Online Marketing in the Tech Industry

For those working in the tech software industry, succeeding in search continues to be an ever-pressing concern. Fortunately, 62 percent of tech marketers who have a documented content strategy say that this form of marketing has been effective for them. That is why Share15 will bring together...

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Industry Leaders from Top Brands for Live Twitter

As Share15 approaches, we’re doubling down on our efforts to spread the word on content performance marketing. With content in mind, we’re excited to extend an invitation to our upcoming Twitter chat! Follow #ContentBattleground on September 3rd at 11am PDT to see Share15 speakers from brands,...

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Share15 and Gaining a Retail Marketing Advantage

Retail Marketing Advantage Online shopping has become an increasingly important factor in the retail industry. Online retail revenue had 11 percent growth, year-over-year, during the first quarter of 2014. Online shopping retail is projected to continue to grow from $231 billion in 2012 to $370...

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9 Steps to Marketing Influencer Success: Identification to Evaluation

You have 200,000 Twitter followers – you are an influencer right? Wrong - In today’s tech-savvy, socially-enabled generation, marketing influence can often be misinterpreted thorough social media statistics alone. Marketing influence should not be characterized by the number of Twitter followers a...

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Data-Driven Content Marketing and Stefan Zechner

Data-Driven Content Marketing Stefan Zechner is the Digital SEO, Social and Content Marketing Lead for Western Union. He focuses primarily on new customer acquisition through natural search and search optimization. He is accustomed to working with a variety of different departments, including IT...