Competition is fierce in the modern digital marketplace. More than three-quarters of both B2B and B2C companies use content marketing in their promotional efforts and at least 50% across both sectors say that they will be increasing their budgets in the coming year. This means that brands need to be even more attentive to how their company measures up to the competition on the SERPs, including measuring links with a backlink checker. Considering that an estimated 81% of shoppers and 94% of B2B buyers will conduct online research before making a purchase, your position in the algorithm has quantifiable value for your brand.
Succeeding despite this fierce competition forces brands to use intelligent insights to understand how their material is resonating with their audience and how those reactions are becoming conversions and revenue for the company. A backlink checker can be a valuable instrument in this process because it provides irreplaceable comprehension of the quality backlinks and their number. It is important to note, however, that this is just one part of a full platform that can help you maximize your content’s potential. When a backlink checker is combined with other powerful SEO and monitoring functions, your understanding of your content and its performance will be extraordinary.
The role of a backlink checker in your success
Backlinks remain an important part of content marketing. They help to show the placement of a particular piece of content within the greater digital ecosystem. When other reputable sites link to your page, they are vouching for the quality of your material.
On the other hand, low-quality sites will not benefit your SERP. Although Google claims that spam sites linking to your page will not hurt you, many site owners prefer not to take the chance and disavow any negative links to prevent potential backlash. You can disavow links through Google Webmaster.
A backlink checker can help you monitor your backlink profile so you are immediately notified should any poor-quality sites link to you. It also provides understanding of potential link building opportunities so that you can gain more positive inbound links that will benefit your site. Since you can monitor which pages are gaining positive backlinks, you will also have a better idea about which content is resonating the most with your audience.
When you take advantage of all the potential found in the backlink checker, it is an incredible resource that will give you a considerable amount of insight that can help you succeed. It is important to remember that this is just a small piece of the platform, however. Feel free to test your knowledge of other important aspects with BrightEdge Digital Marketing Quiz or SEO Quiz.
Using a backlink checker as a part of the larger picture with an SEO platform
While understanding how many people are linking to your work and in what context is important, the value from this reputation and traffic really comes from business growth and revenue. For this reason, backlinks should be treated as an important piece in a complex puzzle.
Using a backlink checker by itself will lead to five main pitfalls:
- You will be unable to judge whether your new backlinks are contributing to greater traffic.
- You cannot tell if your new backlinks lead to more revenue.
- It will not be easy to understand how your page performance is improving week-over-week, month-over-month or year-over-year.
- You will be unable to gain a complete picture of how well your content efforts are reaching the right people and answering their needs.
- The checker will not provide you with optimization advice about how to attract more traffic that could result in the needed backlinks.
You want to have a backlink checker SEO system that easily integrates with the rest of a complete research and monitoring platform. The checker will then be able to add immediate value to your brand. You'll easily be able to report your efforts in SEO reports. On BrightEdge, our backlink solution is a lot more robust than a simple backlink checker. It is just a few clicks away from critical dashboards and capabilities, including StoryBuilder, Data Cube, and Page Reporting. These pages will complement the information you glean from your backlink monitoring, enhancing your understanding and increasing your actionable insights. For example, you can use BrightEdge's backlink report to see how often people are linking to your content from high-quality pages. You can then click over to Page Reporting portion and see the exact statistics for that page and how well it is drawing traffic. You will be able to tell if the increase in backlinks is correlated with an increase in engagement or visits. You can also use StoryBuilder page to see how those backlinks and traffic line up with revenue, conversions or other metrics that align with your goals for the campaign.
With the StoryBuilder, you can compare your progress week-over-week, month-over-month and year-over-year, allowing you to build a complete picture of how well your optimization efforts result in business growth. The Data Cube can then offer additional insight by computing your Data Cube score. This number will give you a summary of how well you are reaching your intended audience and meeting their needs. The higher your score, the better you are performing. You can also use Data Cube to gain a better understanding of potential brand opportunities, such as by comparing your site to a competitor or researching the keywords you rank for that could be further optimized to move from page 2 or 3 up to page 1.
In the increasingly competitive world of online marketing, brands want to make sure that they have the insight they need to succeed. A backlink checker will provide you with important information about the success of your SEO efforts in attracting inbound links while also providing limited insight into how many people read and appreciate your content. When you combine this with the power of the rest of the BrightEdge platform, however, you gain intimate insights about your SEO efforts, people’s reception of your content, and how your online marketing efforts impact the bottom line.