BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing
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Growing with Content Marketing at Share15

Content is the cornerstone of successful online marketing. As you begin to mature your content production, you will find that producing the material requires building a culture within your company that supports using this strategy. At Share15, we brought together a team of presenters who understand...

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Search Marketing at Share15

Search marketing continues to be an extremely competitive industry. Countless businesses compete on the SERPs for customers’ attention, meaning that brands have little room for mistakes. Given the high stakes, it is clear why search marketers have many concerns about their efforts. Some pressing...

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The Future With Search Marketing and Share15

Search marketing continues to change at a rapid pace, leaving many marketers feeling intimidated and unsure about where to begin. Technology and customers are becoming increasingly sophisticated and brands must adopt new strategies to keep up. At Share15, we explored the future of search...

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Remembering the Human Factor at Share15

Often, when people discuss digital marketing, they spend most of their time speaking about factors such as search rankings and Share of Voice. They end up neglecting the most important factor in the success of a marketing campaign: people. It is too easy to regard a top three ranking for a...

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Silos Are Coming Down: Digital Marketing at Share15

As digital marketing becomes increasingly sophisticated, the silos that once separated channels, campaigns and even the skills of marketers themselves have come crashing down. This was a message clearly delivered to our attendees at our Share15 conference last week. We had the pleasure of hearing...

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The Value of StoryBuilder

The world of content development is becoming increasingly competitive. According to the Content Marketing Institute, 86 percent of B2B marketers report that their organizations are using content marketing and 70 percent of them are creating more content than before. Businesses are recognizing the...

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Share15 Wednesday Recap: Taking the Lessons Home

It’s hard to believe that another Share conference has come to an end. Wednesday was the final day of the event and it definitely ended on a high note. Attendees started the day at opening sponsor labs with Jumpshot and Majestic carrying the enthusiasm and energy over from Tuesday night. The hotel...

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Where's My Data? How BrightEdge Adapted to Google Search Console

BrightEdge is perhaps our favorite software platform here at Be Found Online when it comes to reporting on and sorting data. Through innovative capabilities like Data Cube and StoryBuilder, BrightEdge is constantly innovating their platform to improve how SEOs and clients interpret traffic, revenue...

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Share15 Recap: Learning, Networking and Excitement Drive the Day

From Tuesday’s exhilarating opening keynote to the interactive acrobatics at Tuesday night’s Elevation Celebration, Share15’s first full day was a fantastic start. We spent the day surrounded by some of the best and brightest minds in the industry, sharing best practices, challenges, successes...

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Share15 Pre-Show from Digital Marketing Leaders

After looking forward to it for so long, it’s hard to believe that we’re finally counting down the days — and hours— until Share15. New and enhanced additions like our hands-on learning labs, specialized conference tracks and more top brands in attendance than ever before are sure to make Share15...