BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Breaking Down SERPs to Increase SEO Results

When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs, or search engine result pages, to find the answer to their question. They expect the algorithms within the search engine to properly sort through the available relevant web pages and return...

BrightEdge’s Culture Makes It a Great Place to Work

I have worked for many companies, small and large, and have never experienced such a tight-knit culture as I have with BrightEdge. The very fiber of the company is built on the relationships you will form and the bonds that will last a lifetime. BrightEdge offers tons of team-building activities...

March 12, 2019 SEO Algorithm Update

Something really strange happened to me in March - something that never happened before. I visibly lost rank on some high-volume pages due to an identified algorithm change. As a white-hat practitioner working on a brand property, I usually benefited from the prior algo changes that...

Understanding Attribution Models: When to Use Multi-Touch Attribution

As we discussed in the first article in this series, customer journeys have become increasingly complex. This can make it challenging for brands to know precisely how customers interact with their organizations before they decide to make a purchase. The models we already discussed dealt with single...

Understanding Attribution Models: One-Touch vs. Last Touch

In marketing, understanding the ROI of various strategies and advertising efforts is essential. With the sheer number of channels available, brands must carefully rank what works most effectively with their target customers. The better they understand the places where they best engage their users,...

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Making the Most of Internships: What I’ve Learned | BrightEdge

Find a company that allows you to grow as an individual By Rylie Miller Falling in love with a job description and going through the internship application process produces a variety of mixed emotions. Rapid-fire emailing, preparing for interviews, hopeful responses inviting you to the...

How to Track Social Media Marketing Success

Why track social media? Social infiltrates and impacts nearly every aspect of the modern consumer's life. Forty-one percent of users report that they use the social media platforms to keep in touch with friends and family, 40 percent say that they use it to get their news. Not only does it...

Building Website Engagement: How to Keep People on Your Site

You want to build a website that keeps people engaged. You want to achieve the lowest possible bounce rate. Encouraging people to click around your site and decide to enter your sales funnel is a must and, most importantly, you want to inspire users to become paying customers....

Organize Your Content To Drive SEO: Content Clusters and Pruning

Given that the top three positions on the SERP secure 52 percent of the clicks, the importance of ranking content as highly as possible cannot be underestimated. Although marketers do not know the exact list of factors that Google considers and how they are weighed, Google has given us a good...

Publication Dates Matter for SEO Freshness

Why is publication date important? When Google determines which websites are the most relevant to a particular query, two criteria examined is the publish date and date on the page. Particularly for time-sensitive queries, such as news articles, the publication date will have a huge impact...