As brands become publishers, content is being created, consumed, and shared at unprecedented scale. Now more than 27 million pieces of content are shared each day— making content marketing more strategic for businesses than ever. Brands are eager to understand what content performs and measure how that content impacts their business.
Win in the Content Battleground
We believe that the digital world is a battleground. As consumers interact with dozens of brands, every brands’ content is fighting a battle. To remain competitive, marketers need to understand who they are competing with, and what their competitors are doing to succeed. BrightEdge has built technology that enables brands to address this challenge head on and create content that wins in the content battleground. What’s unique about BrightEdge is that we don’t just rely on first party data, instead we analyze the web at scale to provide actionable insights of what it takes to win.
With Content Optimizer 3.0, BrightEdge brings the power of BrightEdge directly inside Adobe Experience Manager (AEM) to support proactive content optimization during the content creation process. Content Optimizer 3.0 provides that crucial competitive edge: the ability to tap into web-wide competitor content data. With competitive analysis alongside actionable recommendations, Content Optimizer 3.0 helps marketers to produce quality content that is targeted for the user, optimized at the time of creation, and measured at scale. When a marketer knows where their competition is succeeding and failing, they can be significantly more strategic.
BrightEdge + Adobe
BrightEdge is an Adobe Accredited Application Partner, with a five-year history of developing several integrated technology offerings. BrightEdge Content Optimizer brings the most powerful features and the intelligence of BrightEdge seamlessly into Adobe Experience Manager through an enterprise ready integration.
Content Authors: Bridge the Gap Between Content and Performance at the Time of Content Authorship
Now, for the first time content writers can increase the impact of their content while at the same time increasing their productivity. Armed with the machine learning insights into demand from BrightEdge (powered by the BrightEdge Data Cube), authors can focus on the right topics. Through an intuitive user interface, Content Optimizer guides writers in a step-by-step fashion to create content that is optimized for maximum traffic, conversions, and revenue without breaking or slowing down their content creation flow in AEM. Key benefits for content authors:
- Integrated Workflow — Access Content Optimizer’s step-by-step guided user interface within the existing AEM page-editing menu sidekick (AEM 5) or within the top navigation Content Optimizer icon (AEM 6), enabling seamless optimization in parallel with the content creation process.
- Competitor Analysis — With the BrightEdge Data Cube, utilize a detailed analysis of competitors’ digital content, with immediate insights to quickly take action. Webpage content is broken into page components, along with recommendations to create content that wins from day one.
- Consumer Demand Targeting — Guides content writers to topics that are highest in demand and lowest in competition, ensuring content is optimized from day one.
- Content Optimization Progress Tracking — Focus on what matters with up to 16 on-page recommendations that have the most impact on search performance. Recommendations guide content authors seamlessly through each step directly within AEM, prompting optimization recommendations for highly effective content.
Recommendations show the steps needed to drive performance – before authoring content
Online Marketers: Maximize Revenue From Content
With BrightEdge Content Optimizer, organizations are provided with recommendations that evolve along with the search landscape, and are compliant with the complex structure of large websites. Key benefits for online marketers:
- Policy Compliance Across an Organization — Manage policies with out-of-the-box support for multiple teams, templates, websites, and policies. Set guidelines at the account level, or for all site-wide content and enforce compliance across multiple teams and templates.
- Page to Content Pairing — Pair content with targeted web pages to rank in organic search for the correct content without cannibalizing other pages.
- Powerful Competitive Insights — Track top competitor strategies on page elements and use the insights to optimize pages for best performance.
Administrators: Leverage a Flexible, Seamless, and Adaptive Integration
Organizations can easily customize the impact level of content for their different business units with automated web content policy management, all while maintaining a secure enterprise environment.
- Designed for Enterprise Architecture — Working with current infrastructure and IT investments, data is transferred through HTTP proxy and standard package share installation.
- Enterprise Grade Security — Secure API access with government level encryption policies.
- Trusted Technology — BrightEdge actively supports over 7,200 account integrations via the BrightEdge Connect API.
Online Marketers: Measure Compliance Across Your Content Authoring Team
Understand specific areas of your site where optimizations are being made, or still need to be made, and create a culture of content optimization
