Thao Tran
   Global Product Partnerships
   Google
 

According to many sources Progressive Web Apps are "the biggest thing to happen to the mobile web since the iPhone." (source MarTech today). In this keynote session Thao Tran, Global Product Partnerships at Google, shares insights about the latest on the mobile web. Topics include Google’s goal to help users have a frictionless mobile experience. Tran talks through how the web is an open, interoperable platform for marketers to build and develop experiences that can be accessed by a large potential audience with no friction.

Learn how the Chrome team, in partnership with members of the broader web browser community, has been hard at work transitioning the web platform to work well on mobile devices, and why the mobile web is open for business. Takeaways on Google's key changes to the web platform, including Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), and what they mean for customers and marketers.

 
  

 

Joyce Boland

VP, Global Applications Marketing
Oracle

 
  

 

Kelvin Gee

Senior Director, Global Marketing Transformation

Oracle

 

In this keynote session Joyce Boland, VP Global Applications Marketing, and Kelvin Gee, Senior Director of Global Marketing Transformation from Oracle share how Oracle, the world’s largest enterprise software company, transformed its traditional marketing organization into Modern Marketing to coincide with the company’s shift to the Cloud. Boland and Gee talk about how Oracle changed its strategy, technology, training, and the processes that underpinned that transformation. Learn how Oracle marketing realigned itself with sales and changed its culture from product- to customer-centric.

  Danielle Yuthas
  Sr. Digital Media & Marketing Specialist
  Wellbiz Brands

Danielle Yuthas, the Senior Digital Media & Marketing Specialist from Wellbiz Brands, spoke to us about the regular algorithm changes that impact us all and the upcoming expected changes in 2017. This includes the interstitials penalty, site speed, machine learning, and the importance of featured snippets.

   Nik Rajpal
   VP of Marketing Sciences
   Exclusive
 

Nik Rajpal is the Vice President of Marketing Services for Exclusive and he covered 15 ways that brands can lose SEO rankings. The number one way was to not use BrightEdge when choosing target keywords for Amazon. He also touched upon topics like duplicate content, page authority, and keyword diversity.

  Ryan Sullivan
  SVP, Performance Services
  Performics

Ryan Sullivan is the Senior Vice President of Performance Services for Performics. He spoke about the rise of voice and visual search as well as shifting search behaviors. He believes the key is to use schema; maintain a balance between utility, transactional, and informational content; optimize for search engines; provide contextual aids about where your content is relevant; and use product feeds syndication.

  Binti Pawa
  Head of SEO, Director Food, Lifestyle & Luxury (FLL)
  Time Inc

Binti Pawa, the Head of SEO, FLL Group for Time Inc, spoke about the importance of load time and using AMP pages to maintain engagement with users. She touched upon Time’s own experience with the endeavor and the successes they have seen.

  Jason Stevens
  SEO Director
  Food Network

Jason Stevens, SEO Director for Food Network, spoke about the importance of site speed and how Google’s answer to customer demands for site speed was to develop AMP. Food Network has been developing their own AMP pages and saw tremendous load time drops once they had done so.