Share16 Oracle Keynote: Marketing at a Crossroads, The Rise of Modern Marketing

joyce boland global applications oracle
 
oracle logo  
 
Joyce Boland
VP, Global Applications Marketing
Oracle
kelvin gee global marketing oracle
 
oracle logo  
 
Kelvin Gee
Senior Director, Global Marketing Transformation
Oracle

 

In this keynote session Joyce Boland, VP Global Applications Marketing, and Kelvin Gee, Senior Director of Global Marketing Transformation from Oracle share how Oracle, the world’s largest enterprise software company, transformed its traditional marketing organization into Modern Marketing to coincide with the company’s shift to the Cloud. Boland and Gee talk about how Oracle changed its strategy, technology, training, and the processes that underpinned that transformation. Learn how Oracle marketing realigned itself with sales and changed its culture from product- to customer-centric.

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