This webinar was presented live on Wednesday, August 21, 2024 and is now available on-demand.

Description:
August is when many brands and retailers start planning for Q4 and the holiday season. We are seeing a steady increase in AI's role in consumer behavior with AI Overviews on Google and emerging AI-first engines such as Perplexity.

How should marketers prepare for an AI-enhanced holiday shopping season? Join us as we share the must-haves for your digital content to win in this evolutionary year. We'll present data showing the trajectory of AI and the strategies and tactics you need to make 2024 a great holiday season!

You'll learn:

• Key trends indicating where and how AI will impact shopping with search
• SEO strategies to help you get ahead of competitors using AI in search
• How to use data to guide and refine your strategy as the holidays draw near