Critical Shifts in E-Commerce:
Preparing for the 2021 Holiday Shopping Season

The five days between Thanksgiving and Cyber Monday have shown steady sales growth year over year, with last year’s Cyber Monday breaking records to become the biggest online shopping day ever, up 20 percent from the year before. And experts predict online shopping this holiday season will top last year’s!

As you prepare, you’ll want to account for three critical shifts in search and SEO that will require new strategies different from those used in prior years.

Join BrightEdge as we present new research on shifts in search and consumer behavior and learn how to use search data to customize your customers’ digital experience and deploy a successful holiday shopping strategy this season.

You will learn:

  • What’s changing this year on the SERP and how search engine enhancements are impacting consumer behavior 
  • How to identify Google title tag updates that are affecting your website’s traffic  
  • How to increase conversions by taking advantage of new and updated SERP features this holiday season  



Watch On-Demand Now