CO203: Metrics That Matter - Jaimee Stauffer
From Insight to Action: Using data to drive results
SEO and Content Marketing Strategist
Citrix Systems, Inc.
Jaimee Stauffer, the SEO and Content Marketing Strategist at Citrix Systems, Inc, spoke about going from insight to action and using data to drive results. Realizing that users need different types of information at each funnel level, they were able to meet that need and produce a workable framework that led to success.