Session Decks and Videos
Track III: In-House SEO
Session 1e: Scaling In-house - Building the Best Enterprise SEO Operation
Responsible for leading a team of SEO professionals dedicated to increasing the quality and quantity of organic referrals to Microsoft’s corporate web properties. Alex is focused on giving online marketers and publishers a Microsoft the tools and best practices necessary to drive improved site referrals, end actions, and revenue. In his 10+ years at Microsoft, Alex has led display advertising efforts for Microsoft.com, driven competitive strategy for various Microsoft sites and developed online “centers of excellence” to increase marketer IQ for digital marketing principles at Microsoft.