BrightEdge x NAPA Online
How NAPA Online Made Its Product Catalog AI-Ready and Saw a 250% Peak Increase in Agent Visits
| 250% Peak increase in AI agent visits to optimized pages |
95% Smaller pages for AI agents to read | |
Zero Changes to website code, origin or DNS |
NAPA Online uses BrightEdge Agent Edge to automatically deliver clean Markdown versions of its automotive parts product pages to verified AI agents through its existing CDN. Shoppers and Googlebot continue to receive the original pages.
NAPA Auto Parts serves professional automotive technicians, DIY mechanics and everyday drivers with a catalog of more than one million replacement parts, accessories and car-care products. Through NAPAonline.com, shoppers can find parts for specific vehicle makes, models and years. BrightEdge traffic data showed that verified AI agents were already requesting NAPA’s product pages every week. Those pages were designed for shoppers, with navigation, scripts and other elements surrounding the product information.
BrightEdge Agent Edge now delivers that content as clean Markdown to verified AI agents, without changing NAPA’s existing website.
AI Agents Were Already Accessing NAPA’s Catalog
BrightEdge identified verified AI agent requests to NAPA’s catalog before deployment, giving the team a starting point for selecting pages to optimize.
NAPA needed an approach that could support changing AI agent requirements without repeated website development work.
AI Agent Optimization Without Revamping the Site
NAPA’s existing product pages were designed for shoppers. Agent Edge delivers their content as clean Markdown to verified AI agents through NAPA’s existing CDN, without changing the original website.
- Start where agents already read: BrightEdge traffic data showed which pages AI agents were fetching and which agents were fetching them.
- Prove the result, then scale: NAPA began with a focused set of product pages, checked the result, then expanded in stages.
- Serve product content agents can parse: clean headings, short paragraphs and specifications laid out in tables, enriched with agent-ready FAQs and structured data.
- Keep agent content current automatically: Agent Edge refreshes the Markdown at configured intervals, and the BrightEdge dashboard shows which verified AI agents request NAPA’s pages.
Enterprise Governance by Design: NAPA Owns the Content and Controls Delivery
Agent Edge runs entirely inside NAPA’s existing CDN, and BrightEdge is not in the live request path.
- NAPA owns the content: NAPA stores, owns and controls the Markdown in its own CDN.
- Fail-open by design: if the Markdown version is unavailable, requests fall back to NAPA’s standard page.
- No site changes: no code, origin or DNS changes and no release cycle. The existing shopper experience stays the same.
- No replatforming: deployment needed no CMS migration, only access to a CDN configuration NAPA already owned.
“We could see AI agents working through our catalog long before we had any way to influence what they took away from it. Agent Edge let us give them something built to be read, without touching the experience our customers rely on. The lift showed up in weeks.”
- James Milan, Senior SEO Strategy Lead, NAPA Online
A Lighter Catalog for AI Agents and a 250% Peak in Agent Visits
Optimized pages now reach verified AI agents as clean Markdown that is 95% smaller than the original page, generated and refreshed automatically. Shoppers and Googlebot continue to receive the same website as before. Following the wider rollout, AI agent visits to optimized pages reached a peak 250% above the pre-rollout baseline.
Enterprise Websites Now Serve Shoppers and AI Agents
Both audiences need the same trusted information, and they read it very differently. Agent Edge is infrastructure for the agentic web, the way page speed is for search.
For NAPA Online, Agent Edge made existing product information available to verified AI agents as clean Markdown, without changing the experience for shoppers or requiring a separate publishing process. The result is an automated content delivery layer that NAPA controls within its existing infrastructure.