BrightEdge × Bloomfire
How Bloomfire Made Its Content AI-Ready and Grew AI Referral Traffic by 30%
About Bloomfire
Bloomfire is pioneering the shift from knowledge management to enterprise intelligence. It helps organizations capture, organize, and surface institutional knowledge so employees and buyers find real answers, fast. Bloomfire partnered with BrightEdge to make sure the AI agents now researching software on buyers' behalf see its content the way it's meant to be read, using BrightEdge Agent Edge, built on AWS.
The Business Challenge
Bloomfire checked its own traffic data and found something worth acting on. Its comparison and category pages, the ones explaining what a wiki is, how a knowledge base differs from an intranet, how Bloomfire stacks up against competitors, were some of the most visited pages on the site. Many of those visits were AI agents, reading the pages on a buyer's behalf. Whatever answer that agent gave decided who made the buyer's shortlist.
The goal was to win the AI reader without giving up the site, the human experience, or the search rankings already in place.
Bloomfire's Strategy with BrightEdge
BrightEdge built Agent Edge to give AI agents a version of Bloomfire's content made specifically for how they read it, delivered automatically and built on AWS. Bloomfire's site, its visitors, and its search rankings stayed exactly as they were.
Bloomfire rolled it out carefully: a baseline was measured first, then a limited set of pages went live so the results could be proven before expanding further. Once the numbers held up, delivery expanded across the site.
"Without automation, Bloomfire would effectively have been maintaining two versions of its website: one for humans and one for AI agents."
- Brian Zander, VP Marketing, Bloomfire
The Results
AI referral traffic jumped 30% in July 2026, compared to the prior 90 days. Agent traffic to optimized pages doubled, and it held steady even as AI traffic slowed elsewhere. Citations and mentions of Bloomfire in AI answers grew right along with it.
"The results gave us confidence to scale, with Bloomfire seeing an uplift in AI-driven traffic, referrals, citations, and mentions across AI experiences."
- Brian, VP Marketing, Bloomfire
Download the full case study to see how Bloomfire is winning against the competition with BrightEdge Agent Edge.
See how BrightEdge Agent Edge helps enterprises serve AI-ready content at the edge