Are you ready for the Google Page Experience Update?

In May 2021, Google will make a major update to their algorithm bringing a variety of metrics together forming the page experience ranking factor. This update will make user experience and page load times more important than ever, and use what Google is calling Core Web Vitals as additional ranking factors.

Learn how to address Core Web Vitals

Core Web Vitals are three metrics scoring the user experience during a page load. This new signal Google is calling the "Page Experience Signal" will have a profound effect on all websites, it's important to be ready for the update as soon as possible to minimize any potential ranking shifts.

Download our whitepaper explaining the upcoming changes and how to fix Core Web Vitals on your site

Today, the Internet gives customers the ability to reach out independently and learn about potential product and services to solve their pain points. 

73% of customers cite the customer experience as a motivating factor when deciding who to buy from. Common customer pain points can include inaccurate information that can harm your brand, difficulty navigating through your site and the inability to solve pain points quickly, lack of financial productivity, and not receiving the proper support they need. Have you created the best customer experience on your site?

This eBook will guide you through the steps to enagae with customers, educate in SEO, and build a path to success. Examine the customer's thought process, pain points and content to create for each stage of the customer funnel.

Drive as many leads as possible to your site with this content funnel mapping guide.

As SERP layouts evolve, marketers must understand the relationships between position, visibility, and traffic. Choosing the right keywords relative to the range of SERP layouts and figuring out how to optimize for appearance becomes more important than ever.

BrightEdge Research has been tracking the major universal elements since 2014 and has identified more than 50 different universal elements. The top 5 most common types occur in nearly every SERP. The top universal element appears in over 60% of SERPs on both mobile and desktop. It’s critical to pay attention to universal SERP formats and plan multiple asset type outputs in your content calendar.

Universal elements are a repackaging of branded site content and data that allow Google to more quickly satisfy the intent of its searchers. Brands need to be aware of the trends of the universal elements so that they can create appropriate asset types and not cede valuable SERP space and exposure to competitors.

Study Universal types and how the trends can impact your SERP opportunities with this report.

The nature of search is ever evolving and Google’s recent algorithm updates are changing what it means to be relevant in the eyes of consumers.

Recent Google algorithm updates have made it clear that Google is evolving what it means to be relevant. Sites that used to rank at the top for years have increasingly found themselves down a few places and losing traffic.

In this BrightEdge POV, we’ll take an in-depth look at the most recent BERT algorithm updates, Google research, and a deep dive into natural language processing for search queries. You'll find out what this will mean for your content development and keyword research moving into 2020 and how to stay on top of the game.

Uncover the most recent on BERT beginning with this BrightEdge POV.

Social content matters because it is crawlable content that lives on an authoritative domain. It can appear alongside your own site content in the SERPs, especially SERPs for branded queries using a content calendar.

Backlinks on social media platforms, however, are all NoFollow, and Google itself has stated that "tweets and likes" are not a ranking signal in its search engine. So does that mean that the impact of social media activity doesn't matter for SEO?

The answer is that it's not so simple. Read BrightEdge's exclusive point-of-view on the impact of social media and SEO to find out why.

Leverage social media to drive traffic to your site using this downloadable guide.

Marketing, engineering, and SEO teams are likely to have different opinions on whether or not a www. prefix adds value to a web address. The question is which approach is the one that works best for your organization?

Download the full whitepaper to find out whether or not the www. approach is best for your site.

Consumer reviews are extremely valuable for the commerce user experience, an experience that usually begins at a general or vertical search engine. Research shows that 93% of users report that consumer reviews influence their purchasing decisions. And 3.3 stars is a minimum breakpoint users look for to trust and engage with a business or a product. As many as 84% of shoppers said they trust reviews as much as recommendations from family and friends. 68% of consumers say they read 4 or more reviews before they make a buying decision. Stats and data from Shopify reviews article.

Read this POV to learn more about how reviews influence SEO and the recommended practices to use them to drive results.