Baidu handles on average 6 billion search queries per day in China alone and worldwide has over 1.6 billion users.

Like other major search engines, Baidu aims to deliver a better user experience, therefore, their algorithms also optimize for that. In most respects, the Baidu algorithm mirrors the criteria of the Google search algorithm, but the algorithms will not be weighted exactly the same.

To rank well in Baidu, websites should aim to deliver relevant, quality content, fast page delivery speed, and provide easy navigation, especially on mobile devices.

Learn to best optimize for Baidu and download the full whitepaper.

There’s a lot of content out there vying for your attention - why invest with this one? Actually, content overload is the reason why we decided to write this ebook in the first place. And it’s not that we wanted to add our contribution to the load; we wanted to show you a smarter way to approach content ideation and development.

Every business is aware of the potential power of content marketing, but in the rush to create content many of us have lost our way. Only 50% of B2B content ever reaches an audience, and the B2C picture is bleaker still with only 20% reaching an audience.

None of this diminishes the potency of content marketing as a means of driving revenue. In fact, it just creates opportunities for smart marketers to stand out from the crowd. The more noise there is, the more important the signal becomes.

Download the full report and we'll reveal the current state of the content marketing industry to you.

Starting in January 2018 Google is rolling out the new Google Search Console Beta to all of its customers. The beta introduces a modern new interface for GSC's most popular features, with most of the remaining features being migrated over the next year. This is a significant change to business as usual for webmasters, SEOs, and other heads of digital, many of whom use GSC as part of their core website administration and analysis toolset.

What does this mean for you as a website owner? Will the updated Google Search Console impact your SEO workflow in a significant way, or is it just a new set of bells and whistles? Read BrightEdge's point-of-view to find out.

Download the full whitepaper to find out if the GSC update impacts your site.

Google Flights and How to Respond

Google has evolved its knowledge graph section for air flight information. This move follows a pattern similar to Local or Quick Answers. Google Flights are now on a sponsored or paid basis. Additionally, Google announced that in 2018 it will shut down access to its QPX Express API, which is used by a number of online travel agencies (OTA) for airfare data.

In April 2011 Google purchased ITA Software for $700 million. On September 13, 2011 Google launched its original flights feature, which used data and algorithms gained from this purchase.

Download the full whitepaper and learn how to best adjust to the changes for Google Flights.

Google launched its new Google for Jobs, which is designed to better match companies with candidates. Brands should pay attention because it will impact how they find the talent for their organization.

Read this point of view to find out how to secure space and exposure when candidates are searcing for jobs.