The Christmas and holiday shopping season from November through December is a critical time to observe shoppers’ online behavior. With several holidays and the most important shopping days of the year, this eight-week period in the United States, is filled with ubiquitous consumption messaging, massive discounting and general shopping euphoria. For retailers, it is a make or break time of the year.

To help retailers succeed during this critical time, new BrightEdge research provides data, and insight, about when, how and where people shop during the holiday season.

Specifically, the report provides unique insights into where customers make their purchases and when it happens. Brand marketers can better serve their customers and maximize returns this shopping season by familiarizing themselves with the insights BrightEdge has prepared based on the last holiday shopping season.

Register now to download.

A previous BrightEdge reserach report found that engagement is the single biggest driver of content performance. When content is engaging, the intended audience is likely to absorb the content's message and progress further in the customer journey. The measurable progression towards a desired milestone is the indication of content which has performed.  That said, content can't engage audiences if it can't be found by users. Content that isn't on the first page of a search result creates very little value.

BrightEdge investigated what differentiates content that ranks on page one versus content ranking on page two or worse. The answer is that page one content is both engaging to audiences and optimized for search engines.

Download the report to fully understand smart content and why your site needs it.

In early February 2010 Eric Schmidt, CEO of Google, first predicted the impending mobile-first phenomenon. The journey to a mobile-first world has taken place rather quickly since then with an explosion of activity over the past three years. It has now become clear to the rest of the marketing industry just how accurate his predictions had been.

BrightEdge research confirms the powerful and continuing trend towards mobile, with mobile and tablet searches representing 57% of all search traffic. The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.

This exclusive research report details the ways in which this trend will affect the industry and how astute marketers can position their brands to capitalize.

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The post-mobile world is here and it is providing marketers with new challenges for delivering results and meeting customer expectations. By 2020, over 50% of all consumers expect to use AI and voice-activated technology in their daily lives. Today, 30% of all mobile searches have location-intent, while 5G mobile speeds are predicted to further transform mobile search in the next three years.

A new survey released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

BrightEdge surveyed 252 digital marketers at Fortune 500 brands that represent a split of B2B and B2C companies over a one-month period in April and May of 2017. The survey sought to understand how marketers are preparing for the accelerating consumer adoption of AI, voice search, and local search over the next year.

Download the full survey for the results of over 250 marketing leader’s opinions on the future of marketing and SEO.

In 2014, BrightEdge published research that showed that 51% of channel traffic came from organic search and that it was far and away the largest channel. In the intervening years there were significant search algorithm changes that dramatically altered the layout and ranking of the search engine results pages and saw an increase in the space taken by Local, Videos, Images, Ads, and Quick Answers.

In 2018 we again analyzed a large set of domains and found that, despite all the changes in SERP layout and algorithms, 50.1% of traffic on average still comes from organic search.

What this means for marketers is that organic search is large and its dominant position is durable over time, making it critical for SEOs and marketers to secure the resources needed to maintain, defend, and expand SEO results.

Download this report now.

Changes to the Google desktop search engine results page (SERP) layout have left many digital marketers like you unsettled. Many are wondering what the impact will be to organic and paid search programs and how best to navigate search marketing going forward.

Fortunately, new research from BrightEdge uncovers what these changes mean — and how they’ll impact your organic results going forward.

Download the research now to learn about these findings and gain recommendations on how to modify your search strategy and tactics to drive online customer engagement that delivers results in the new search landscape.

Download report now.

No matter your customer base or sales model, understanding demand and predicting customer needs is a crucial step in a performance-focused content cycle.

In this paper we explain:

• Why engagement is the single biggest driver of content performance
• How engagement rates vary across specific industries, but hover between 33% and 50% of content overall
• Why smartphones lag behind desktop engagement by 30% despite leading across all device categories in market penetration

When it comes to data, don’t get mired in only analyzing your own content’s performance. Instead, combine that knowledge with web-wide data on your competitors’ content marketing performance. 

Download the full report to understand why consumers engage less on B2C content and how to increase engagement.

Using BrightEdge Data Cube technology, this study focuses on providing content marketers with predictive, data-driven content guidance for this year’s holiday season.

With this unique knowledge, marketers will be able to:

• Understand and allocate content efforts to meet consumer demand
• Understand which industry SERPs are dominated by brands and which by aggregators
• Leverage data and insights to know exactly what your customers want

Don’t let your content fall by the wayside. Successfully tell your company’s story and better reach your target market before the year’s end.

Leverage the full report to better market to travelers this season.

BrightEdge’s latest holiday shopping research found three significant trends in mobile commerce that further justifies the importance of mobile optimization for SEO, website, and content. 

3 main trends:

• 50% growth in mobile traffic
• 26% growth in conversion rate
• 12% growth in average order size

Sites that do not optimize for mobile commerce this holiday season will be giving an unintentional holiday gift to their competitors. Get specific recommendations on how to get more traffic and sales this holiday season from our free report.

Download report now.

This new annual State of the Market survey asked marketers across 8,400 global brands about their top priorities.

Key focus areas uncovered by the survey include:

• Connecting content efforts to ROI
• Shift to page/content-based SEO
• Importance of rank in a Secure Search world
• Extending SEO succcess to mobile devices
• Integrating content marketing with SEO
• Impact of content marketing on SEO career growth

Leverage the full survey results to alter your search marketing strategy for consumers.