Google’s shift towards 100% secure search is the single biggest change in SEO since the introduction of PageRank and backlinks. With Secure Search, the metrics and methodology SEO practitioners have been using have dramatically changed, leading to an overnight paradigm shift. For search marketers, adapting to this revolutionary change is no longer an option, it's a necessity. We have put together this whitepaper in order to cut the confusion and to help marketers adapt to Secure Search SEO.

The report covers:

• Secure Search Manifesto – the 5 tenets of Secure Search
• A new methodology to win in the world of Secure Search
• BrightEdge’s comprehensive solution to Secure Search

Take a deep dive into secure search and making your site more secure for users.

As search becomes more social brands are actively aligning their digital marketing strategies across channels.

For Tiny Prints, engaging customers meaningfully across social media channels like Twitter is a top priority.

In this case study you will learn how Tiny Prints:

• Increased their search rankings by 47%
• Grew their Twitter followers by 3x
• Gained full visibility across search and social channels

Download case study now.

As search becomes increasingly local, SEO strategies and technologies that do not address local could miss out on a large opportunity - with a shortfall of upwards of 30%.

With Local Search Management from BrightEdge, Yelp is able to manage local SEO in major markets and ensure that users searching for information on local businesses can easily find Yelp reviews.

In this case study you will learn effective tips for local SEO, including:

• Gaining visibility on current performance
• Registering your local business with search engines
• Establishing a strong presence on online local communities

Download case study now.

As search becomes more social brands are actively aligning their digital marketing strategies across channels.

Since Larry Page’s famous 1999 "PageRank" white paper, analyzing the quantity and quality of backlinks to a site or a page has been one of the key ways search engines have been able to determine the most relevant pages to display through all different algo updates in response to a search by a user.

However, some industry players have tried to game the search platforms. Such strategies are shortsighted and are a disservice to consumers and marketers alike. They are also to be scrupulously avoided. Remember, do no harm!

In this paper we explain:

• How backlinks influence search results
• Why it’s critical to use only white hat methods
• How to use tools like BrightEdge, MajesticSEO, and interactive agencies like Rosetta to gain visibility and insight

Download the full report for a deep dive into backlink strategies and how to analyze quality over quantity.