When the pandemic started in 2020, the U.S. travel industry saw immediate and dramatic declines in air passenger volume and hotel stays. The rollout of vaccines in 2021 brought some relief and an uptick in travel demand, which is growing still through the start of 2022.

In this report we delve into a deeper analysis of search trends around travel over roughly the last four years. To do this and to better understand the nature of consumer attitudes and the dynamics of consumer interest across the U.S. travel industry, we conducted an analysis of organic search trends related to travel using BrightEdge Data Cube.

In this guide we will explore:

• Search trends for the overall travel industry
• Differences in how the pandemic affected segments of the travel industry, including hotels, flights, and activities
• Directional insights for the travel industry in 2022

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The 2021 holiday shopping season is upon us. Despite numerous challenges like shifts in consumer behavior, product and labor shortages, supply chain disruption, and longer shipping windows, the forecast is bright for retailers this year.

Holiday e-commerce is expected to rise 11.5% this year and 28% of consumers plan to do more holiday shopping in 2021. 

Significantly, 39% of consumers discovered the last product they bought through search. To make the most of the holiday shopping season retailers must make the most of organic search.

In this guide we will explore:

• What search tells us we can expect from shopping this year
• How Google is responding to changing mindsets
• How to prepare for the holiday shopping season

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The U.S. e-commerce industry grew at a rate of 12.4% in 2020 and is expected to grow another 12.2% in 2021. In the midst of that growth, a reported 87% of shoppers begin their product searches online. With organic search driving a vast majority of purchase research, the channel offers an increasingly window into consumer intent for e-commerce retailers. 

To better understand the nature of growth in the e-commerce space and the dynamics of consumer interest, we conducted an analysis of organic search trends related to e-commerce using BrightEdge Data Cube. 

In this research report you will learn:  

• What consumers are searching for online
• Which e-commerce segments are capturing the lion’s share of search interest 
• Which segments are enjoying growth or facing a decline 
• The significant ways the pandemic has altered consumer research and purchase behavior 

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As COVID-19 moved educational institutions online, the need for quality online content has never been higher. And as a result, competition for real-estate on the SERPs is fiercer than ever!

These trends make it all the more vital to understand and anticipate peaks in demand, and where to focus your SEO efforts and content strategy in order to tap into the organic search market.

BrightEdge Research's ultimate guide to the Education and TechEd Industry helps you learn about your core demographic's Search Intent, the growth of Higher Ed industry and insights from 1-year and 4-year data, categories of interests through contextual analysis, and the key attributes of top-performing keywords and opportunity scoping

This guide contains:

• Insights from data collected using Data Cube relevant to the Education Industry
• Categorization and opportunity landscape created using BrightEdge Market Insight
• Search Ranking data based on Domain and Listing type

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With the holiday season fast approaching, are you be prepared for how this year will be different?

That's right, the happiest time of year is upon us and while the excitement will likely still be the same, it's time to be sure you're prepared during what is traditionally your peak season. Due to the COVID-19, many businesses are wondering what this season will hold.

• Will the volume of purchases in a given day slow down?

• Is Black Friday going to be as critical this year?

• Will Cyber Monday be bigger than ever?

• How will businesses handle supply-chain and shipping concerns?

Shopping trends have already shifted and using BrightEdge data, we’ve seen many these trends first-hand. We examined analytics of 144 e-commerce clients from a wide variety of business sizes and diverse product profiles. Our insights into shopping behavior over the past year show how brands will need to adapt to meet new consumer shopping behavior.

Find out how augmented reality, digital marketing, and SEO solutions will all be beneficial to your business going forward, especially this holiday season. Use this holiday shopping guide to get started on planning for your SEO and digital marketing strategies in Q4.

Use the full report to guide you through your holiday shopping marketing strategies.