BrightEdge AI Market Pulse

The macro search landscape remains structurally unchanged. Google ticked back up to 90.6%, retracing its April slight dip, while AI platforms collectively edge to 0.3% share; progress is directionally real but still statistically marginal. Bing eased slightly to 5.0%, continuing its sideways drift.

May belongs to ChatGPT's comeback story. After 3 months of share erosion, it surged back to 84.7% AI share, recovering nearly all of what it had lost since February. Gemini gave back most of its March to April gains, dropping from 13.2% to 9.2% in a single month. Claude slipped modestly from 3.6% to 2.8% but remains well above its pre-March baseline, suggesting its acceleration was structural, not seasonal. Perplexity continued its quiet fade to 3.3%.