Getting the Most Out of Facebook Ads
Facebook ads appear in two main places on the Facebook page when a person signs in. The carousel arrangement has ads that show up directly in a user's news feed. This ad contains an image, a prominent feature of the brand’s name, a phrase or two of content and a click-through button.
The second type of ads appears on the right hand side of the news feed. These ads are a little simpler, with your content name and your web address.
How do I get the most out of my Facebook ads?
- Create different ads for mobile versus desktop. Users on mobile often have different intentions and different browsing habits than they do on desktop. Understand what your customers want to see in each scenario and design the ad appropriately.
- Test constantly. The importance of testing to determine the best images, the best text and the best targets cannot be underestimated. Try a few different designs to see which ones receive the most attention and the best returns, then use that insight to guide the campaign.
- Target your customers carefully. It is common to target your Facebook audience based upon interests or certain demographics, such as local cities, but it is also possible to target people based upon certain behaviors. Specifically, Facebook currently allows you to target people based upon factors such as their purchase intent and their devices.
- Segment your audience. Make sure that for each different group you intend to target, you develop an ad that specifically meets their needs and interests.
How do I determine if my Facebook campaign was a success?
To see how successful your Facebook campaign is, it is important to look beyond the basic click or impression. Here are a few metrics to watch:
- What did people do after seeing your ad? How many clicked through? How many visited your website? How many people liked or shared your content?
- How much did each conversion cost?
- What is your relevance score? This is a new factor that Facebook has recently started sharing with marketers. Now you can see how relevant Facebook sees your ad in relation to your audience. This number dictates how expensive your ads are, how often your ads are shown and the priority they are given.
Facebook ads can be a great way to engage with your audience on Facebook, improve brand reach and encourage people to enter your sales funnel. Start experimenting with your ads to see the value they can offer you.
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Facebook ads appear in two main places on the Facebook page when a person signs in. The carousel arrangement has ads that show up directly in a user's news feed. This ad contains an image, a prominent feature of the brand’s name, a phrase or two of content and a click-through button.
The second type of ads appears on the right hand side of the news feed. These ads are a little simpler, with your content name and your web address.
How do I get the most out of my Facebook ads?
- Create different ads for mobile versus desktop. Users on mobile often have different intentions and different browsing habits than they do on desktop. Understand what your customers want to see in each scenario and design the ad appropriately.
- Test constantly. The importance of testing to determine the best images, the best text and the best targets cannot be underestimated. Try a few different designs to see which ones receive the most attention and the best returns, then use that insight to guide the campaign.
- Target your customers carefully. It is common to target your Facebook audience based upon interests or certain demographics, such as local cities, but it is also possible to target people based upon certain behaviors. Specifically, Facebook currently allows you to target people based upon factors such as their purchase intent and their devices.
- Segment your audience. Make sure that for each different group you intend to target, you develop an ad that specifically meets their needs and interests.
How do I determine if my Facebook campaign was a success?
To see how successful your Facebook campaign is, it is important to look beyond the basic click or impression. Here are a few metrics to watch:
- What did people do after seeing your ad? How many clicked through? How many visited your website? How many people liked or shared your content?
- How much did each conversion cost?
- What is your relevance score? This is a new factor that Facebook has recently started sharing with marketers. Now you can see how relevant Facebook sees your ad in relation to your audience. This number dictates how expensive your ads are, how often your ads are shown and the priority they are given.
Facebook ads can be a great way to engage with your audience on Facebook, improve brand reach and encourage people to enter your sales funnel. Start experimenting with your ads to see the value they can offer you.