Thao Tran
   Global Product Partnerships
   Google
 

According to many sources Progressive Web Apps are "the biggest thing to happen to the mobile web since the iPhone." (source MarTech today). In this keynote session Thao Tran, Global Product Partnerships at Google, shares insights about the latest on the mobile web. Topics include Google’s goal to help users have a frictionless mobile experience. Tran talks through how the web is an open, interoperable platform for marketers to build and develop experiences that can be accessed by a large potential audience with no friction.

Learn how the Chrome team, in partnership with members of the broader web browser community, has been hard at work transitioning the web platform to work well on mobile devices, and why the mobile web is open for business. Takeaways on Google's key changes to the web platform, including Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), and what they mean for customers and marketers.

 
  

 

Joyce Boland

VP, Global Applications Marketing
Oracle

 
  

 

Kelvin Gee

Senior Director, Global Marketing Transformation

Oracle

 

In this keynote session Joyce Boland, VP Global Applications Marketing, and Kelvin Gee, Senior Director of Global Marketing Transformation from Oracle share how Oracle, the world’s largest enterprise software company, transformed its traditional marketing organization into Modern Marketing to coincide with the company’s shift to the Cloud. Boland and Gee talk about how Oracle changed its strategy, technology, training, and the processes that underpinned that transformation. Learn how Oracle marketing realigned itself with sales and changed its culture from product- to customer-centric.

  Binti Pawa
  Head of SEO, Director Food, Lifestyle & Luxury (FLL)
  Time Inc

Binti Pawa, the Head of SEO, FLL Group for Time Inc, spoke about the importance of load time and using AMP pages to maintain engagement with users. She touched upon Time’s own experience with the endeavor and the successes they have seen.

   Maile Ohye
   Developer Programs Tech Lead
   Google

Maile Ohye, Developer Programs Tech Lead at Google, spoke about how mobile search has already surpassed desktop worldwide and that customers can now use voice search on a variety of different products, including their phones. Customers need to be paying attention to their load times and bounce rates while working to provide an outstanding user experience.

  Adam Singer
  Analytics Advocate, Google Analytics
  Google

Adam Singer, an analytics advocate from Google Analytics, spoke about the importance of using data in marketing and how Google Analytics is working to help marketers. This help includes setting up a public demo account, a Data Studio for data visualization, and Analytics Academy – where people can take courses for continuing education in analytics.

   Freddie Blicher
   Senior Manager, Corporate SEO
   Marriott Digital

Freddie Blicher, Senior Manager of Corporate SEO for Marriott/Ritz-Carlton, spoke about the challenges of understanding and interpreting the wealth of data available. He made suggestions about how to combine data sources to create a more comprehensive, holistic look at business progress.