Part 1: Analytics Assessment
This assessment is one of the criteria we utilize when making hiring decisions. The overall goal is to gain greater insight into your ability to understand and ramp up on the SEO industry (organic search, paid ads, etc.) and sell BrightEdge’s ‘best in class’ digital marketing technology from a sales solution perspective. Please note that expert knowledge about SEO or digital marketing is not required to pass but a quick Google search for key terms and concepts will be very helpful for you when it comes to taking this assessment.
Tips and Advice for Preparation:
- Ability to understand the basic concepts for SEO; including search engine results page (SERP), organic search vs paid ads model (PPC), correlation between organic search and paid ads, and strategies for them. Also the ability to understand the concept for web traffic and how to drive it. Also understand Google’s Secure Search Update.
- Be prepared to respond to questions focused on analytical skills, problem solving, critical thinking, and basic math
- More helpful information: https://www.brightedge.com/resources
- SEO vs. PPC: https://www.brightedge.com/blog/seo-and-ppc
- SEO Glossary: https://www.brightedge.com/glossary
- Web Traffic: https://www.brightedge.com/blog/increase-website-traffic
- Google Secure Search: https://www.brightedge.com/blog/what-is-google-secure-search
The links above will be helpful in familiarizing yourself with some of the jargon and provide an understanding of the SEO world. As far as what to study, focus less on BrightEdge and any company facts/details, and more on understanding the definitions of those words.
There will also be some math using the terms “conversion rate” and “click-through rate” so have an understanding of those terms, as well as a calculator and some scratch paper handy. Make sure to read each question carefully and find the number they are really asking for because they are meant to discern for that.
Example:
Question - Searches on mobile devices like tablets and smartphones are currently growing at a rate of 50% per year. If currently 42% of searches are conducted on mobile devices, and growth continues at the same rate for two years, what percentage of searches will then be conducted on mobile devices? Assume all other factors are held constant.
- 94.5%
- 64%
- 72%
- None of the above
In regards to secure search, it is important to understand that while it did affect business and their strategies around digital marketing and organic search, it did not affect consumers (you and I had no idea this happened) so it did not affect the amount of traffic going to websites in general.
Instructions:
The assessment is through our SurveyMonkey tool. PLEASE READ and ENSURE YOU UNDERSTAND the attached instructions document before you begin. This is important material needed to answer the questions. You will be able to go back and review your responses to confirm before submitting.
Click this link when you are ready to take the quiz -
https://www.surveymonkey.com/r/brightedgeanalyticsquiz
PART 2: Personality Assessment
This first part is our personality assessment. Please answer the questions based on how you feel, NOT how you think others would want you to answer, keeping in mind the version of yourself you would embody in a sales role in the office. Remember that we are looking at your sales persona, not necessarily you on the weekend. That being said, we are hoping to ascertain if you have the ability to be the confident “closer” that isn’t afraid to get the deal done; your first response is usually the most accurate.
Typically, this set takes about 30 minutes of uninterrupted time from start to finish. Please be sure to read each section’s directions carefully as they differ.
To access the assessment, please follow the link below -
https://apps.outmatch.com/SurveyDelivery/Web/register?registrationId=A1kcskJIrPn4C4Mca%2b0InQ%3d%3d