BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Introducing BrightEdge AI Catalyst: Innovating to Give You Complete Search and AI Visibility

We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay ahead. Today, together with our customers, we are making a monumental step forward as we launch BrightEdge AI Catalyst....

4 Essential Strategies for Navigating SEO in the AI Search Era

We're barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we're closely monitoring these developments to help marketers not just adapt, but thrive in this dynamic landscape. As AI-driven experiences become...

Guide to Basic SEO Concepts: Part 2

Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO...

Guide to SEO Basic Concepts: Part 3

In this third and final segment of our guide to SEO basic concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and web developer resources. You can access Part...

Personalized Search: Changes on Google and What They Mean

In recent years there's been a lot of discussion about personalized search and a personalized user experience on the web. A few years ago, search engines emphasized their efforts to create more personalized results on the SERP. Personalized search results attempted to connect the information you...

Site Architecture for SEO

Before you spend all the time, money and effort you've laid aside for SEO, consider this: your site architecture might be negating any effort you spend in offsite SEO. In fact, poor site architecture could be causing you to throw away your money. You've got to be sure that your site is set up in a...

How to Use Videos to Generate SEO Results

Strive to position your site in one of the top three spots on the first page of Google and on average 35% of searchers will be clicking over to your site. Video SEO strategies place you front and center for your target audience. Google is now showing video thumbnails in 26% of search results...

Amazon Advertising is Now the Third Largest Advertising Platform

Over the last 2 years, BrightEdge covered Amazon organic optimization as part of its vertical search optimization (VSO) series; since then Amazon Advertising has also emerged as the third-largest advertising platform. Here is more information on what that means for your brand strategy. An...

Google Releases Two New Ad Formats: Their Role in Vertical Search

Although standard search engines report billions of searches globally every day, we have also been watching the rise of vertical search. These types of searches deliver a more precise experience, helping users zero in on what interests them specifically. Users employ vertical searches when they...

Search, Content, & Customer Experience: Countdown to Share 2018

Get ready! We are only two weeks away from the return of the Share San Francisco on October 9-10 at the beautiful Westin St. Francis in the heart of the city. BrightEdge is delighted to host some of the industry’s most iconic brands and thought leaders on the final stop of this year’s Global...

Page Load Speed Signal Weight Increase & Mobile-First Index Roll Out

What's the news? Last week, marketers across the community received notices that informed them that Google was switching their domain to mobile first indexing. BrightEdge received this notice last Wednesday. "Mobile-first indexing enabled for https://www.brightedge.com/ To owner of ...

Leverage PPC and SEO Together: Ways to Maximize Performance

With over 3.5 billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. BrightEdge Research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 53% of traffic, which is a number...