BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

AMP Update: The Latest On Accelerated Mobile Pages

Websites that aren't optimizing for site speed are setting themselves up for poor rankings, high bounce rate, and bad user experience. An estimated 40% of people will click off a site that doesn't load in 3 seconds or less. For a business as large as Amazon, a single extra second in load time can...

Three Ways to Help Local Customers Find Your Business

Mobile devices surpassed desktop as the main way that people browse the internet a number of years ago, for some industries BrightEdge research found that 62% of all web traffic comes from a smartphone or tablet device.1 For some industries, like food and beverage, the share of searches from...

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Nailing Your Interview: Tips For A Sales Interview

You’re receiving InMails daily from recruiters. You’re busy closing deals. You’re not in the market for a new position. There’s an intriguing InMail in your inbox…What do you do now? Discover these tips for a sales interview. Schedule the Call. Always take the call. Listening is free and...

eCommerce SEO: What to Do When Items Go Out of Stock

For eCommerce clients, managing product listings can be a challenge from an eCommerce SEO standpoint. Products often move in and out of stock, and no company wants to regularly delete pages. Not only does that create a terrible user experience, but it would be detrimental to eCommerce SEO....

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Working With a New Boss

You're in the marketing department and you are working with a new boss. Now, ponder these statistics: From Deloitte University Press: “86% of companies say developing new leaders is an 'urgent' need.” According to Inc.: “Three-out-of-four employees report their boss is the worst and most...

Unleashing the Power of SEO Reporting for Better ROI

SEO reporting plays a critical role in developing a strong digital marketing strategy. Collecting the right data and knowing how to sort and understand the information can let marketers know what efforts bring customers and what areas need improvements to provide a quality ROI for the company. This...

Small Business Content Marketing: Thriving When Big Domains Dominate

With more than a billion sites online, competition is fierce across nearly every sector. Brands try to get their voices heard above the noise. In a number of industries, however, there are sites that dominate the search engine results pages and seem nearly impossible to overtake. This is why your...

Tips for Off-Page SEO and Multi-Channel Communication

When it comes to building a strong digital presence, optimizing a brand's website remains only the first step. Customers interact with brands across a number of different platforms. Search engines also look at how a brand and its website are viewed across the web. To build search rankings and...

Mobile-First Algorithm: Did You Make These Mistakes?

It has been just about a year since Google first announced that they had begun their mobile-first algorithm rollout. This shift in the Google algorithm has forced a number of brands to step out of their previous paradigm of focusing on desktop users and giving some secondary thought to mobile users...

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Best Practices for Video Marketing and Video SEO

Video marketing can play an increasingly large role for digital marketers as a way to generate organic traffic from YouTube and Google and a way to engage traffic on your site and advance it along the customer journey. The explainer video is a popular home page element that helps position the and...