Amy Shipman
  Global Digital Go-to-Market Strategist
  HP
 

Amy Shipman, the Global Digital Go-to-Market Strategist at HP, spoke about the importance of problem solving in business success. She also emphasized the importance of taking a holistic view of marketing to reach digital goals.

 
    Dan Petty
    Senior Editor
    The Denver Post
 

Dan Petty, the Senior Editor at The Denver Post, addressed the challenges of bringing the paper into the digital age. The transition was achieved by understanding how headlines and page elements work differently online. They educated their employees about the changes and praised good results.

 
  Michel Kant
  SEO Manager
  Staples Europe 

Michel Kant, the SEO Manager of Staples Europe, explained his 5-point plan for in-house SEO. He believes that increasing understanding in the business, making goals tangible, and sharing success make it possible to have a leap of faith and reach your goals.

  
  Jairus Mitchell
  Program Manager - SEO
  Red Hat
 

Jairus Mitchell, the Program Manager of SEO at Red Hat, told us about the challenges of getting SEO buy-in at an open source company. He said the best way to get people on board is to be a teacher and spokesperson and not portray optimization as magic.

  Jolene Pierangeli
  Associate Director, Digital Marketing
  Mylan
 

Jolene Pierangeli, the Associate Director of Digital Marketing at Mylan, described achieving SEO success with just one person or a small team. She elaborated on the importance of helping everyone understand SEO, elevating SEO in the organization, and building dashboards to manage the data.

  Scott Lavelle
  Director, Global SEO Marketing
  OpenTable
 

Scott Lavelle, the Director of Global SEO Marketing at OpenTable, opened his session explaining how to become successful in your work life. It is important to avoid barriers, such as fearing change and doubting yourself. You need to recognize your moment, prepare, practice, and take the opportunity.

   Adam Audette
   SVP of SEO
   Merkle
 

Adam Audette, the SVP of SEO at Merkle, spoke about the “digital mind” and hacks to grow your career. In his 8 step career algorithm, he explored the importance of actually ‘doing,’ following great leads, and not being afraid to make mistakes or ask for help.

  Mel Carson
  US Brand Ambassador
  Majestic Delightful Communications
 

Mel Carson, the US Brand Ambassador for Majestic and the founder of Delightful Communications, discussed the importance of building a personal brand. By doing so, professionals can make themselves more discoverable, shareable, and memorable. This involves thinking about how you fit in your team, how to project your expertise and skills, and making the right connections.

     Dave Lloyd
     Principal Consultant, Optimization and Personalization
     Adobe
 

Dave Lloyd is the Principal Consultant of Optimization and Personalization at Adobe. He spoke about aligning personal goals with the company and team to help you grow both within your personal skill set and in your career. He addressed the importance of asking for feedback and being willing to revisit data. Lloyd also touched upon the importance of using creative storytelling to get buy-in from executives.

 
  

Eric Hess

Senior Program Manager, Content and SEO
REI

 
  

Ryan Ricketts

SEO Program Manager
REI

 

Eric Hess and Ryan Rickets, Program Managers of SEO at REI, addressed the idea of splitting up SEO into Content and Technical Aspects. The two of them are a team where one handles the technical and one handles the content and they find that the system works well by leveraging the strengths of each.