Jairus Mitchell Digital Success Stories: From Practitioner to Leader

Corralling Chaos, The Open-Source Way

  Jairus Mitchell
  Program Manager - SEO
  Red Hat



Jairus Mitchell, the Program Manager of SEO at Red Hat, told us about the challenges of getting SEO buy-in at an open source company. He said the best way to get people on board is to be a teacher and spokesperson and not portray optimization as magic.

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