Organizational Success: Learnings From A Split SEO Program at REI

Learnings from REI on a Split SEO Program

Eric Hess
Senior Program Manager, Content and SEO
Ryan Ricketts
SEO Program Manager


Eric Hess and Ryan Rickets, Program Managers of SEO at REI, addressed the idea of splitting up SEO into Content and Technical Aspects. The two of them are a team where one handles the technical and one handles the content and they find that the system works well by leveraging the strengths of each.

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