BE302: Creative Storytelling & Evangelizing Success: Selling Ideas and Building Business Cases - Amy Shipman

 

  Amy Shipman
  Global Digital Go-to-Market Strategist
  HP
 

Amy Shipman, the Global Digital Go-to-Market Strategist at HP, spoke about the importance of problem solving in business success. She also emphasized the importance of taking a holistic view of marketing to reach digital goals.