The travel-and-hospitality industry occupies a unique place in regard to digitization. Bookings for flights and hotels, as well as subsequent transactions are all migrating to a fully digital experience, yet a huge part of the customer experience remains connected to physical locations and face-to-face interaction.
A full 72% of businesses say improving customer experience is their top priority, according to a Forrester survey. As websites, mobile applications, and progressive web applications (PWA) increasingly become the main place where customers and prospective customers receive the brand experience, this has obvious implications for web owners in the travel and hospitality space.
Run SEO campaigns for visibility in any number of strategic localities
HyperLocal capabilities allow both global-level brands with hundreds of franchise properties and boutiques to win search visibility for local markets that matter to them.
Content optimization guidance and management at scale
Recommendations allows your team to assign content to writers and guide non-experts through the steps of the SEO optimization process so they can focus on the messaging your brand, properties, and hospitality services.
Keyword tracking across many keyword groups and campaigns
Track your brand's performance across any number of keyword groups organized to whichever category classes suit your need.
Track and report on key digital campaigns and activities
BrightEdge Dashboards empower digital practitioners to build customized reports on the progress of their teams' efforts. They also have the ability to tailor those reports for any internal stakeholders or project owners.
In order to scale our efforts, we've had to partner with a number of strategic partners, one of the most important being BrightEdge.
