2018 is expected to see 6,270,000 homes sold in the US with a total value of $1.73 trillion or 9% of the US gross domestic product. Though the market has slowed some in mid-2018, housing prices are up 6% and volume is expected to be flat to last year. Commercial real estate sales have declined modestly from their peak in Q4 2015.
With US unemployment dipping below 4%, the demand for commercial real estate is on the upswing in 2018 and expected to remain steady. Job growth bodes well for housing market, but that is also being tempered by rising interest rates. As the market slows, marketing for customers and transactions becomes more important for agents and brokers in both commercial and residential housing.
Understand the search behaviors of property buyers and renters
BrightEdge Data Cube helps real estate vendors to understand the voice of the customer and the words they use to find what they're looking for in search queries.
Audit and optimize pages
Technical audits are a critical component of maintaining real estate sites with large amounts of inventory with unique pages for each property. ContentIQ allows SEOs and digital marketers to setup and run automated and manual audits across any number of technical SEO elements in any area of the website.
Track real performance across dozens of property pages and directories
Page Reporting opens up the possibilities for marketers to drill down to traffic and conversion data on individual property pages, or zoom out for a strategic by-zipcode view.