Search and AI Competitive Analysis
A single Source of Truth for Competitive SEO Reporting
Rankings alone no longer show who is truly winning in search. AI overviews, device behavior, and fragmented SERP features have made performance harder to measure and compare across global teams. BrightEdge Share of Voice solves that complexity with one enterprise-ready metric, factoring in click intent, device behavior, and AI impact. The result is clear, actionable view of competitive visibility that leaders can use to benchmark performance, align teams, and make smarter decisions.
A Single, Accurate Performance Score
Search results pages look fundamentally different than they did a few years ago, and measuring competitive position has gotten more complex along with them. Share of Voice is built for that complexity. Real, updated click curves reflect how users actually interact with results today. AI Overview presence is factored into your score. Mobile and desktop behavior are broken out separately. Branded and non-branded intent are treated distinctly.
AI Overview Impact
When an AI Overview enters a results page, it reshapes the competitive landscape for every result below it. Share of Voice lets you filter your entire competitive analysis by AI Overview presence, so you can see your share and your competitors' share specifically in the moments when AI is in the room when it isn't. For SEOs, that distinction drives smarter targeting decisions. For marketing leaders, it turns an abstract SERP shifts into a concrete, quantifiable competitive signal.
Competitive Benchmarking
AShare of Voice tracks your position week over week, so shifts in your category surface immediately, not in a quarterly review. When your trend line moves, the Gains and Losses view shows exactly what caused it, breaking movement down to the specific URLs and keyword clusters driving the change, with SOV score, search volume, and rank side by side. And Recommendations built directly into the view tell your team exactly where to focus next, whether that's reversing a dip or extending a lead.
Insight to Action
When you spot a shift in the data, Share of Voice doesn't send you to another tool to figure out what to do about it. Instead, thanks to BrightEdge’s integrated platform, you simply click into any URL to see the exact keywords driving the change, researching the full opportunity in Data Cube X, or creating new content with Content Advisor, and with one click from a report you can share your performance with your team or your leadership. The signal, the response, and the reporting live in the same place. Marketers execute with speed. Marketing teams get consistency. Everyone stops losing time switching between platforms to turn an insight into a plan.