This session goes live on Wednesday, June 17, 2026 at 10:00 AM PDT. Register now to uncover the latest insights on Google's AI-driven search transformation and what it means for your visibility strategy in the year ahead.

Description

Two years ago, AI-generated answers were a novelty appearing on a handful of queries. Today they shape how customers discover, compare, and decide across nearly every industry, often resolving the question before a traditional results page ever loads. The trajectory tells a bigger story: this is how Google's AI is rewriting the path to purchase in real time, and the brands that tracked it early are the ones staying visible.

Join us for this fascinating look into two years of exclusive research tracking the rise of Google's AI in search, from the first rollouts to the prompt-driven journeys customers navigate today. You'll see where AI presence multiplied, where it stalled, how citation behavior matured across industries, and what the two-year trend line predicts for the year ahead. You'll also see why Google says SEO is the foundation of AEO through actual data.

What You'll Learn

• How two years of AI search growth has compressed the funnel, and what this means for measurement, content strategy, and planning

• How citation patterns have evolved, including which content earns AI visibility now and where the long tail opened doors for emerging brands

• How leading marketing teams are monitoring their prompt universe and adapting to a customer journey that keeps changing

Featured Speakers: