How to Build and Execute a Social Media Strategy for AEO

Discover how AI search engines use social content and learn a practical strategy to turn Reddit, community discussions, and social media into measurable AI visibility.

Live: Wednesday, August 26, 2026 at 1:00 PM AEST

Join us live to learn how to put social media to work in your AI search strategy. 

You've optimized your website for AI search. But AI engines build their answers from far more than your site. Reddit threads, community discussions, and social content are shaping what AI says about your category right now, often in conversations you didn't start. Here's the catch. You can't simply post your way into AI answers. Each engine treats social differently, and the sources that earn citations share specific traits most brands overlook.  

We'll share exclusive new BrightEdge research on how social platforms are cited across industries, then walk through a practical offsite workflow that fits into the marketing motions you already run. 

What you'll learn: 

  • How each AI engine cites social channels across industries, and why they play by completely different rules
  • The traits of the posts, threads, and content AI actually cites, and how to build an executable workflow against them without adding a new workstream
  • How to measure whether your offsite efforts are translating into AI visibility and results 
Kylie-Tabrett

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