Originally presented on Thursday, May 7, 2026, this on-demand session explores how AI agents are transforming the way your content is found and used.

AI agents are already crawling websites and shaping how brands are discovered across platforms like ChatGPT, Perplexity, and Google Gemini. But they do not behave like traditional search bots.

In this on-demand session, learn how AI agent crawl behaviour is changing the search landscape, what technical barriers may be limiting your visibility, and how marketers can make content easier for AI agents to access, understand, and use.

What you’ll learn:

• How AI agent crawlers differ from traditional search bots, and why that matters
• Which technical factors influence whether AI agents can access and use your content
• How to assess your site’s readiness for AI-powered search experiences
• How to improve content structure and clarity so AI systems can better interpret your pages
• How to build the internal business case for prioritising AI agent optimisation 

Why watch:

• Rated 4.71/5 for overall satisfaction and 4.42/5 for relevance by attendees, showing strong engagement and clear value
• Get a practical breakdown of how user agents, search agents, and training agents interact with your site, and why each one matters for visibility
• Learn what to prioritise now, from crawl access and bot directives to schema, FAQs, and content formatting that helps AI systems use your content more effectively
• See why this topic resonated with marketers, including the importance of understanding who AI agents are and why they matter
• Explore key themes marketers are focused on next, including writing content for AI, platform-specific optimisation, and the connection between AI, SEO, and paid search