Originally presented on Wednesday, April 15, 2026, this on-demand session explores how AI agents are transforming the way your content is found and used.

AI agents are already crawling websites and influencing how brands are discovered across platforms like ChatGPT, Perplexity, and Google Gemini. But these systems do not behave like traditional search bots. This session explores how AI agent crawl behavior is changing the search landscape, what technical barriers may be limiting visibility, and how marketers can make content easier for AI agents to access, interpret, and use.

What you’ll learn:

• How AI agent crawlers differ from traditional search bots and why that matters
• What technical factors influence whether AI agents can access and use your content
• How to assess your site’s readiness for AI-powered search experiences
• How to improve content structure and clarity so AI systems can better interpret your pages
• How to frame the business case internally for prioritising AI agent optimisation

Why watch

• Rated 4.62/5 for overall satisfaction and 4.55/5 for relevance by attendees, showing strong engagement and clear value.
• Get a practical breakdown of how user agents, search agents, and training agents interact with your site and why each matters for visibility.
• Learn what to prioritise now, from crawl access and bot directives to schema, FAQs, and content formatting that helps AI systems use your content more effectively.
• See why this topic is resonating with marketers: the most-valued part of the session was understanding who AI agents are and why they matter, followed by BrightEdge insights on agent behaviour.
• Explore the themes attendees want more of next, including writing content for AI, platform-specific optimisation, and the connection between AI, SEO, and paid search.

Featured Speakers: