CO202: The Content Management Cycle - David Langrock

How Content & Ecommerce Work Together

david langrock groupon 

  David Langrock
  Sr. Director, Marketing Services


David Langrock, Senior Director of Marketing Services at Groupon, spoke about how content and ecommerce can work together. Content can be found in product descriptions, reviews, merchant tips, and details. You can use the BrightEdge Data Cube to find keywords and create engaging, useful content applicable to your unique customers.

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