CO201: Intelligent Content for the Customer Journey - Alex Volk
Leveraging External Signals to Drive Content and SEO Effectiveness
Director of Traffic and Content Strategy
Alex Volk, the Director of Traffic and Content Strategy at Microsoft, described a 4-step process for content optimization. 1. Assess key opportunities, consumer needs, and evaluate the competition. 2. Analyze the data needed to find key opportunities and current site stats. 3. Gain insights into traffic and content. 4. Execute and develop the core content needed.