SEO and Paid Success at Baidu
Baidu accounts for 80% (640 million users) of the market share in China
Baidu handles on average 6 billion search queries per day in China alone and worldwide has over 1.6 billion users.
Like other major search engines, Baidu aims to deliver a better user experience, therefore, their algorithms also optimize for that. In most respects, the Baidu algorithm mirrors the criteria of the Google search algorithm, but the algorithms will not be weighted exactly the same.
To rank well in Baidu, websites should aim to deliver relevant, quality content, fast page delivery speed, and provide easy navigation, especially on mobile devices.
This whitepaper will:
- Uncover the dos and don'ts for both on-page and off-page SEO success on the Baidu search engine
- Explain how the Baidu Analytics Tool works and how to get the most out of it
- Deep dive into paid search ads on Baidu including the Phoenix Nest platform, Baidu Shantou platform, and display ads