Available on demand.

Keywords are the basic unit of organic search management. Having accurate and comprehensive insights about the status and movement of keywords in the search results helps marketers make timely and effective decisions.

In this webinar you will learn about organizing and tracking keywords:

• Keyword Groups
• Devices and search engines
• Keyword opportunity determination and tactics
• Preferred landing page setting
• How to customize the reporting columns and views
• How to filter the keywords to focus on top priority keywords and pages
• …And more

This webinar is hosted by Bill Fergusson, the experienced head of BrightEdge employee onboarding and platform training.

Available on demand.

The total U.S. healthcare expenditure was more than $3.5 trillion, per the Centers for Medicare and Medicaid Services. At that level, it accounted for 17.9% of gross domestic product (GDP). 85 publicly-traded healthcare companies made $47 billion in profit on $545 billion in global sales.

Marketing to acquire customers in this space is a tier-one priority for every provider involved. In this 11-minute webinar on healthcare marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.

Key trends and data

• Patient-centered care and experience
• SEO plays a major role at all stage of the journey
• Digital services to increase convenience
• Regulation, compliance in operations and marketing
• Reputation management
• Video marketing
• Artificial intelligence

Speaker

Erik Newton, VP of Customer Marketing and Head of SEO, BrightEdge

Available On Demand Now!

Available on-demand!

As a digital marketing manager, Jeanne continues to transform Maxim Integrated into a more digitally-tuned, agile company, through data-driven marketing and enterprise-wide education. Managing analytics and SEO since 2013, she leverages both areas to increase customer acquisition and drive customer engagement.

As a key leader in Maxim’s web redesign in 2014, she led the efforts to optimize the website experience with SEO in mind. This redesign resulted in an over 30% increase in organic traffic for the company’s top product area. Jeanne also led the company’s Storefront UI redesign, which resulted in 300% revenue growth for its e-commerce channel.

In this webinar, Jeanne Quach, Digital Marketing Manager, Maxim Integrated, will cover her success in building SEO adoption and awareness within her organization.

Speakers

Jeanne Quach, Digital Marketing Manager, Maxim Integrated

Katie O'Leary, Senior Product Marketing Manager, BrightEdge

Register now.

Available on-demand!

Part 2 Researching a Competitive Domain

Get Part 1 here

Competitors are a major threat to all the SEO equity we develop. Learn how to analyze the threats and identify opportunities for new content.

• Use Data Cube for site analysis
• Compare your site and keyword set to a competitior's
• Analyze your results
• Use simple site analysis worksheet for the analysis

Join BrightEdge Head of Onboarding and Platform Training Bill Fergusson in this comprehensive and interactive 2-part walkthrough of how to do all of the above and more.

This is an interactive tutorial. To be able to follow along, download the worksheet right here.

Register now.